Learning From The Three Current Stooges of YouTube

Fred

Fred is the ultimate YouTube mover and shaker – literally. The “kid” is an ADHD-inflicted maniac that darts around like a cracked-out hummingbird. He hops around, he dances, he runs, he herks and jerks. The square area within which Fred operates is filled with enough zany motion to catch the short attention spans of the new media generation, which is probably a part of why he is so successful. How do you make it so that the inherently static 2-D screen of a computer is simultaneously attention-getting and mesmerizing? Look to Fred:

EpicMealTime

Quick! What do you think of when you think of EpicMealTime? Probably some dudes struggling to hold up some incredibly hefty slopping concoction of candy and roadkill that must be pulled up to their mouths to devour like the menly-men they are. Considering the amount of calories they consume for their YouTube faithful, they better keep curling those giant food weights.

Nigahiga

Nigahiga is bonafide YouTube royalty. In other words, he doesn’t need to do much at this point. His go-to moves when talking to viewers are pointing, as in “hey, you!” – which makes the viewer feel like they’re involved (in an otherwise one-way conversation), and throwing his hands palm-upwards, which in psychology is body language for revelation and honesty. It’s no wonder then that Higa is so popular – his movements make viewers feel connected in a genuine way. And oh yeah, it helps that viewers think he’s pretty funny too.