Everyone loves to stop and look at a powerful image. Whether it is look at a gallery of photographs in an art gallery or on the front page of a news web site, photography captures more than what can be said in an article or a literary piece of work. For nearly a decade, Flickr has been a boon for photographers and other new media artists in sharing, promoting and hosting their works. Flickr isn’t limited to just sharing your own works—it’s also a good way to cull ideas for your brand. Here are four ways new media artists can take advantage of this photo sharing site.
Adding the Best of the Best
Flickr allows you to share your images to a wider audience (though if you want the full monty, you’re going to have to pay up $24.95 annually for unlimited uploads)—but quality images that you feel will capture your message always works wonders. Stop wasting time waiting for your photos to upload by scrutinizing which photos represent your work best and then upload them to the site. That way, you can be sure that your good images get as many views as they deserve.
Not a photographer but still trying to reach your demographic? You can still use Flickr to garner interest in your brand. Open up a group pool for your fans and other curious photo browsers by encouraging them to tag your brand to their photos or encouraging them to upload related photos (e.g. concerts, events, etc.). Other ways of improving your brand’s standing on Flickr is offering your fans free wallpapers or behind the scenes photos of a music video shoot or concert.
Embed Your Work In Social Media
With its reach on many major social media networks and easy to use platform for embedding photos on your pages, Flickr makes it possible to put already uploaded photos on your blog without having to use your host’s complicated uploader. In addition, you can choose to have your fans on all social media updated on your latest uploads the moment they’re completed.
If you’re a Pro Flickr user, you’ll automatically have your statistics in front of you. That’s right, you can see a little diagram of aggregate viewership of your pages and photos for the week the moment you log in to your page. Of course, Flickr also has detailed numbers of how many views you’ve had for the past week, including which photos are making the grade for the last two days and which social media networks are sharing your stuff.