Social Media Guidelines for 2012 Olympic Athletes could backfire

The London Summer 2012 Olympics are a little over three months away and if you are like me, this really does not mean a whole lot. The extent of my interest is dropping in for the opening ceremonies and catching the highlighted wins along the way. However, this year’s Olympics may prove to be more exciting due to the controversial regulations surrounding the International Olympic Committee’s (IOC) newly launched Olympic Athletes Hub.

The Olympic Athlete Hub, launched last week to mark the 100 day countdown to the summer games, is an aggregator for the official social media sites(Twitter, Facebook) of Olympic athletes competing in the 2012 games. Perhaps the most interesting part of this innovative tool is the fact that what was meant to connect audiences with their favorite athletes through social media, could turn out to be grounds for disqualification or even prosecution.

The question is, could this push to turn the 2012 Summer Olympics into a social media Olympics actually backfire on the IOC?

The Social Media Blogging and Internet Guidelines for the London Olympics 2012 breaks down like this: IOC Social Media Blogging and Internet Guidelines



“Athletes are encouraged to post pictures at their leisure but NO videography.Participants and other accredited persons cannot post any video and/or audio of the events, competitions or any other activities which occur at Olympic Venues. Such video and/or audio must only be for personal use and must not be uploaded and/or shared to a posting, blog or tweet on any social media platforms, or to a website.”




“Athletes are encouraged to post diary-type entries, but prohibited from posting However, any such postings, blogs or tweets must be in a first-person, diary-type format and should not be in the role of a journalist – i.e. they must not report on competition or comment on the activities of other participants or accredited persons, or disclose any information which is confidential or private in relation to any other person or organisation. A tweet is regarded in this respect as a short blog and the same guidelines are in effect, again, in first-person, diary-type format.”



“The accreditations of any organisation or person accredited at the Olympic Games may be withdrawn without notice, at the discretion of the IOC, for purposes of ensuring compliance with these Guidelines. The IOC reserves all its right to take any other appropriate measures with respect to infringements of these Guidelines, including issuing a Take Down Notice, taking legal action for damages, and imposing other sanctions.”

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