YouTube Expands Partnership Program

Last Thursday, April 12th, on the official YouTube blog for creators, YouTube announced an updated eligibility modification for their partnership program. In the simplest terms, the update will now allow any user who monetizes at least one video to become an official YouTube partner. As a YouTube partner, users will be allowed to more easily monetize their videos and gain access to resources and programs that can help them expand to a larger audience and possibly customize their homepage.

Prior to this update, becoming a YouTube partner required that a user must meet specific criteria, ranging from views to content. It seems as if this change in the partnership policy will toss out all of that criteria, so that anyone with at least one monetized video can become a partner. According to YouTube’s blog, the update has rolled out in the following countries.

“Argentina, Australia, Brazil, Canada, Colombia, Czech Republic, France, Germany, Ireland, Israel, Japan, Mexico, Netherlands, New Zealand, Poland, South Africa, Spain, Sweden, United Kingdom, United States.”

Great! How Does This Affect Me?

Essentially, the idea of becoming a partner will lose some of the initial prestige that it once had. Now that virtually anyone with creator-owned content could get a partnership with YouTube, the allure of a partner versus a non-partner is diminished. However, as a partner, users will be able to participate in events and contests that only partners can access. The largest contest that YouTube is currently pushing is their Next Vlogger program, which will give users a chance to be coached by industry leading YouTube stars and receive global promotion from YouTube.

The concept of giving everyone a partnership will allow users to receive support and training regardless of their views, subs, and experience. A YouTube spokesperson told us that the goal of changing partnership eligibility was to help creators have the highest success rate with support from YouTube partnership programs like Next Vlogger.

Awesome! I’ll Start My Custom Page!

Well, it’s not that simple yet. The majority of creative features given to past partners are still off limits as of now. Most YouTube partners, before this update, are allowed custom landing pages and the ability to pick the thumbnail that will represent their respective video. A source at YouTube told us that the ability to customize banners and thumbnails is an ongoing project that they are looking to introduce to as many partners as possible in the future.

What We Think

By giving partnership to any serious YouTube user, the ability to monetize video content will be easier than ever. In addition, YouTube pushing programs and resources to aid veteran and rookie users alike will have a better chance of reaching broader demographics.

On the other hand, one of the most coveted aspects of YouTube partnership are custom banner and thumbnails. Both visual elements represent a level of celebrity among YouTube users. The ability to fully customize a page is still off-limits to new partners, but YouTube has said that they are doing everything they can to make this available in the future. So until then, we will just have to wait and see what will change for newly promoted partners.

Has the update changed your YouTube channel in any significant ways? What do you think about the new eligibility program? We want to hear from you, so let us know in the comments below or tweet us at @NewRockstars.

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