Although the Trayvon Martin case has sparked demonstrations, media coverage and Twitter hashtags, it has largely been on the side of the family of the young Florida man shot to death by a neighborhood watch volunteer. Last week, the lawyers of George Zimmerman, the man accused of murdering Martin have made the unprecedented move and bolstered his social media presence by setting up a new website and other accounts to hear his side of the story and get some donations. Whether you think Zimmerman killed Martin or not, it’s always good to have a second opinion on a highly controversial case and here are three ideas for his team to reflect upon:
Get a Good Web Designer
In addition to creating compelling content, Zimmerman and his lawyers needs to get a good web designer to make his defense visually palatable as well. Nothing says amateurish like a crudely made website with a Paypal button included. Although he earned more than $200,000 on behalf of his defense, he probably would have made even more had he made it visually appealing to his supporters. The new website is a leap forward from the previous website, but if he’s earning donations left and right, it shouldn’t be to pricey to get a good web designer.
Delete Your Myspace—Seriously
If George Zimmerman remembered the password for his Myspace profile, conventional wisdom would have told him to delete it immediately. Why? It’s never good for a jury to hear that Zimmerman would make disparaging comments like, “Workin 96 hours to get a decent pay check, gettin knifes pulled on you by every mexican you run into!” Take note: His defense should find ways of removing any embarrassing references of their client before going on a media campaign.
Keep a Close Eye on Comments
Since this is an ongoing case, the legal team of George Zimmerman should ensure that fans of the trigger-happy neighborhood watch volunteer have a voice of support, but not get carried away with emotions, disparaging comments and other aspects that would hinder the case. That also goes for anyone who may harbor hatred against Zimmerman. The moderators on the site should avoid deliberately provoking anyone with their comments or reports from the trial and use it to bring proper discussion and analysis.