LA-based YouTube network Big Frame, which represents more than 100 YouTube channels that includes big name talents like DaveDays, DeStorm Power and MysteryGuitarMan, announced today that they have raised $3 million in their first round of funding.
“We’re thrilled to have such a strong group of investors support us as we work to create a new kind of media company. Helping talented content creators make a living doing what they love provides the foundation for what we think is a screaming business,” said Steve Raymond, the CEO of Big Frame.
The investment dollars will be allocated to primarily strengthening the startup’s infrastructure by growing their management team and investing in more original production for their network. Big Frame creates what they call highly collaborative organic relationships between talent, audiences and Google ad sales teams; they work to promote artists and talent by creating content that ties in brand messaging while still relating to the artists’ audience.
Steve Raymond told NMR:
“We are a very metrics-driven organization, so we certainly have goals relating to the size of the network and the revenue that we can create for our network partners. But for the most part, we will use it [funds] to invest in the fundamentals of the business – understanding how to find and grow audiences on behalf of our content creators, and to evangelize the incredible value that large, engaged audiences on YouTube can bring to advertisers.”
Big Frame was created in July of 2011 to aid artists in growing their revenue and audiences by developing premium content, and they’ve had quite an impressive first year. Since their start, they have partnered more than 100 original content creators and created their own self-produced YouTube channel, BAMMO, thanks to YouTube’s original channels initiative. They have also created original media campaigns for mainstream clients that include 20th Century Fox, Levi’s, The Home Depot, and Sony Electronics.