See update below.
With people making exaggerated rumors that the fall of Facebook would happen by 2020, Samsung hopes that its social media network will be a significant competitor to the social media monster.
According to The Korea Times, the internal title—aptly titled “Samsung Facebook”—will connect many users via multiple mobile platforms, especially Samsung phones and other devices. It will likely make its debut on Samsung devices by the end of this year and on all platforms by next year.
“The eventual goal is to expand our social media service across different devices from different companies across different mobile platforms. That includes cameras, televisions and blue-ray players,” a Samsung official reportedly said to The Korea Times.
Samsung is betting on its position as the world’s leading manufacturer of mobile smartphones for “Samsung Facebook’s” success. This top-down approach to creating social media networks has been tried before, but very few have seen much success. Here’s a couple notable attempts at social media for Samsung to read up on before they launch next year:
What was supposed to be Apple’s breakthrough in social media became a dud. Ping, the rarely used and unknown platform for iTunes that showcases artists and provides status, did not live up to expectations and will be killed off once iOS 6 launches in September. According to AllThingsD, Apple CEO Tim Cook said, “We tried Ping, and I think the customer voted and said, ‘This isn’t something that I want to put a lot of energy into.’”
Since Google launched its social media network exactly one year ago this month, it has managed to garner more than 170 million users. But wait, are these users really using Google+? Well, if the average user spends more than 3 minutes per month, that’s saying something. After a year of existence, Google+ usage is pretty tepid compared to its other more established counterparts.
While a new social media platform may be another way for artists and creators to reach a new audience, it has its risks. The unfortunate lesson here is that top-down social media startups have a less than stellar track record. On the other hand, the most beloved social media networks like Facebook and Twitter have started small and kept growing until they became ubiquitous. While the statistics seem discouraging for Samsung, we’ll just have to wait and see.
[UPDATE-6/14/2012] In a blog post, Samsung denies rumors of creating its own social networking site. The blog post stated, “There have been inquiries and a few articles claiming that Samsung Electronics is going to offer a Facebook-like service, being developed under a code-name called ‘Samsung Facebook.’ However this is not true and the rumor is groundless.”