In an effort to expand its coverage to non-English users, YouTube announced the launch of Spanish-language automatic captions Friday.
A YouTube spokesperson told NMR,
“The YouTube audience is truly global. With 800 million monthly unique users from around the world, we’re constantly trying to make YouTube more accessible, such as by launching auto-captions across four languages and the auto-translate feature in more than 50 languages. The Hispanic audience is thriving on YouTube on both the viewer and creator side. We’ve launched the YouTube Partner Program across 6 countries in Latin America to help more creators be successful.”
The addition of Spanish to its caption service, which already includes English, Japanese and Korean, would be helpful for the hundreds of millions of Spanish-language speakers worldwide. The caption service started three years ago, and YouTube is hoping to expand its output to many more languages in the future.
“As the world tunes in to YouTube, we want everyone, in every language, to have the same opportunity to enjoy YouTube,” said Hoang Nguyen, a YouTube software engineer, on the company blog.
It is the second international announcement by YouTube this week. On Thursday, YouTube announced the creation of its local version for Indonesia, which has 237 million people and a large internet audience.
Since YouTube launched in 2005, it has added local editions for 42 countries in 51 languages. Spanish-speaking countries with their own YouTube site include Argentina, Chile, Colombia, Mexico, Peru and Spain.
In addition to adding Spanish language captioning, YouTube officially launched its newest bilingual original channel, 123UnoDosTres, which targets Latino American youth in the United States, with a “docuseries” on Colombian singer-songwriter Juanes called “123: PDV (Point of View) Juanes.” This video will be a behind-the-scenes look at his private life as well as his performances.
“The rock superstar with a host of platinum records to his credit, and who also helps organize major humanitarian projects, invites us to explore with him the things that inspire his creativity, the people who influence it and, most importantly, his fans: hundreds of thousands of followers who accompany him wherever he goes,” the channel said to Fox News Latino.
Currently, 123UnoDosTres has 38 videos relating to music, fashion and culture in the Latin American community, including interviews with up and coming artists. Even before its official launch Friday, it has garnered more than two million views, with a sneak peek of Puerto Rican music duo Wisin & Yandel featuring Jennifer Lopez’s video “Follow The Leader” garnering nearly half a million views.
“With content that spans everything from music to pop culture, sports, fashion, comedy and politics from Mexico to the Caribbean, 123UnoDosTres is an amazing channel partner that will fill this appetite,” said a YouTube spokesperson.