In an effort to provide musicians with more money-making opportunities and stronger copyright protection, YouTube has inked deals with many music publishing companies, the company announced Tuesday.
The companies involved in the deal with YouTube include BMG Rights Management, Christian Copyright Solutions, ABKCO Music, Inc., Songs Music Publishing, Words & Music, Copyright Administration, Music Services, Reservoir Media Management, and Songs of Virtual.
“On YouTube, musical artists and acts from the established to the experimental can share their talent, find new fans, and sing their hearts out,” said Elizabeth Moody, head of strategic partner development at YouTube Music. “And we’re committed to making sure their works can reach the widest audience, and that the singers and songwriters will continue to be appropriately compensated for these works that we all love so much.”
The deal means that these music publishing companies will allow YouTube to run advertising alongside their videos and can make money that could be used to “reinvest in their careers and keep making great music, and the music industry can thrive.”
However, artists like George Shaw said to NMR that while the agreements are good for artists and business in general, but is not sure how it would benefit the independent community.
“It seems like the deals are made with larger companies, and for an indie artist like myself who self-releases my own music, I’m not sure it’s going to help me much,” he said.
Like many video and music-sharing sites, YouTube has been a target for the entertainment industry because of piracy violations on behalf of its users. The Motion Picture Association of America claimed that $58 billion in economic output was lost due to piracy reasons.
YouTube and parent Google have made efforts to combat piracy through its takedowns, but organizations and businesses have called for stricter measures to beat copyright infringement, which could cost as much as $37 billion a year to implement.
To differentiate between cover versions and originals, YouTube uses ContentID which lets publishers identify works of its songwriters and is currently used by 3,000-plus partners, including record labels, music publishers, networks and movie studios.