5 ways to show up first in YouTube searches

Sometimes, trying to make sense of Internet user patterns can feel like one big game of luck; does anyone really know what makes a video go viral or why some memes take the Internet by storm while others fall flat? For a lot of people, the art of using SEO tags successfully is another one of those famed Internet mysteries. While NMR can’t solve all the mysteries of the Internet age, we wanted to at least take a stab at solving the mystery of how to optimize searchability.

We enlisted the help of our in-house Internet marketing guru and CEO, Benny Luo, to help YouTube creators and new media artists create titles for their content that are SEO (Search Engine Optimization) friendly and are sure to bolster searchability:

NMR’s tips for becoming more searchable:

1. Utilize Title Tags

Google uses the first 40-50 characters of each result on their search and YouTube pages and give priority to the words that are listed first in the title. This means that in order to optimize searchability, you should list all of your important keywords first on your title tags for your webpages and videos. The first words in the title will be picked up for ranking purposes and be turned into the direct link to your content on Google’s search results.


2. Be strategic

It is important to think strategically when planning the order of keywords to integrate into your content titles. Here is a good example:

Although many people don’t notice little details like this, when optimizing title tags for SEO, it is important to list the most searched terms first. In the case of the video above, which search terms will naturally be searched more: “Brian McKnight interview” or “NMR Behind the Scenes?” You need to always remember to take little details like this into consideration for SEO. For example, if your name is Joe Schmoe and you are doing a cover of Lady Gaga’s “Bad Romance,” it makes more sense to use “Lady Gaga – Bad Romance Cover by Joe Schmoe” as opposed to “Joe Schmoe, Lady Gaga – Bad Romance Cover.”

3. Utilize Google/YouTube Keyword Tool

Google provides users with a unique tool that allows them to look up a keyword to find out how many searches that word gets on a monthly basis. Using this tool to determine what words are the most attention-grabbing on Google search can help you understand what words are worth including in your title. Use words that receive the most searches for enhanced searchability!

4. Organize Your Content

Make sure all your content is listed in the same format for easy navigation. If you post a lot of music cover videos on YouTube, the best format is <insert artist name followed by song title> Cover By <insert cover artist name>. Listing the song title first will help you drive organic search views, while the name after will help promote you in case they want to search your name for the rest of the cover videos you’ve posted in the past. One of the most important things to remember when it comes to Internet marketing is that the smallest details count, so do not skimp on anything that would organize your content better for easier navigation for the viewer.

5. Use WooRank and/or HubSpot

These two free tools are awesome for generating a report on how your site looks regarding SEO. While you shouldn’t necessarily be changing and adding everything these sites tell you, it is a good source that allows you to see the improvements that could be made in order to optimize your chances of being a top result in an organic search.


Find this tutorial helpful? Visit NMR’s tutorial page for more great tips for New Media Artists.