Facebook Rumored to be Developing a Secret “Want” Button

How many times have you “liked” an outfit post on your favorite brand page and while you were picturing yourself floating off to brunch in the featured getup, you were thinking, “I want that!” Okay, maybe it’s not a stunning ensemble that would get you to push the “want” button; maybe for you it’s the iPhone 5 or some awesome new kicks. Whatever it is that suits your fancy, a Facebook “want” button is rumored to be in the works, which would allow users to do more than just “like” a product that catches their eye.Developer Tom Waddington from Cut+Out, has allegedly uncovered Java code that may indicate that Facebook is in the process of creating a “want” button. According to InsideFacebook.com the button appeared on Facebook’s Javascript SDK as an XFBML as the  tag <fb:wants> and will work specifically on open graph objects labeled as “products.” Although Facebook told InsideFacebook.com that they were always trying out new options but had nothing new to announce at this time, this discovery indicates that users may soon be able to express their “want” for specific items on Facebook.


A want button would be completely different from a “like” button. With the “like button,” users could simply be liking something that they already own, whereas a “want” button indicates both a need and a desire. That kind of information would be gold for advertisers who are constantly seeking to tailor their advertising to be more effective. Aside from being collected for market research and making Facebook a force to rival even Google’s AdSense, lot’s of interesting things could come out of Facebook creating a “want” button, here are just a few of the possibilities:

It could link directly to the item for purchase:

Product brand pages are already promoting new products on their Facebook pages, what better way to drive traffic directly to an online store or site than by allowing the “want” button to bring them directly to item for purchase.

It could directly link to apps:

This could eliminate the process of users having to authorize Facebook apps. By “wanting” an app, a user could automatically enable it and be able to use it more quickly. It would essentially cut out the middleman of the Facebook App Center.

It could allow users to create a “want” list:

Users could potentially create a wish or “want” list on Facebook, that would be a compilation of all the things they’ve “wanted.” For the person who seems impossible to shop for or has everything, check out their “want” lists. Similar to “likes” the “wants” could appear on Facebook profiles, which may cause boyfriends of the world to breath a collective sigh of relief.

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