A want button would be completely different from a “like” button. With the “like button,” users could simply be liking something that they already own, whereas a “want” button indicates both a need and a desire. That kind of information would be gold for advertisers who are constantly seeking to tailor their advertising to be more effective. Aside from being collected for market research and making Facebook a force to rival even Google’s AdSense, lot’s of interesting things could come out of Facebook creating a “want” button, here are just a few of the possibilities:
It could link directly to the item for purchase:
Product brand pages are already promoting new products on their Facebook pages, what better way to drive traffic directly to an online store or site than by allowing the “want” button to bring them directly to item for purchase.
It could directly link to apps:
This could eliminate the process of users having to authorize Facebook apps. By “wanting” an app, a user could automatically enable it and be able to use it more quickly. It would essentially cut out the middleman of the Facebook App Center.
It could allow users to create a “want” list:
Users could potentially create a wish or “want” list on Facebook, that would be a compilation of all the things they’ve “wanted.” For the person who seems impossible to shop for or has everything, check out their “want” lists. Similar to “likes” the “wants” could appear on Facebook profiles, which may cause boyfriends of the world to breath a collective sigh of relief.