Google+ Using YouTube Integration to Force Traffic?

Soon, Google+ pages for creators will be the key to connect your YouTube account as part of the company’s plan to unify its Google identity for channels.

The company announced the new option to connect Google+ to YouTube pages in both its official YouTube blogs and the creator’s blog; thus far, the option has only been granted to individual users. The changes will also allow YouTube users to be identified by their full name instead of their user name, which has been the norm for years. So if you’re embarrassed about your current screen names–names like stampcollector86 or IWouldMarryYouSmosh–you can kiss them goodbye. However, if you like your screen name, you’ll still the option to show it.

David Boyle of YouTube wrote on the Creator Blog that letting artists use their Google+ page on YouTube is part of an aggressive push to promote their fledgling social media site.

He wrote, “After we enable partners to use a Google+ page on their channel, we plan to develop more innovative engagement features, like Hangouts on Air, that take advantage of the strengths of both YouTube and Google+.”

Although having one Google-wide identity would make promotions, log-ins and registration simpler, it doesn’t hide the fact that Google is ultimately trying to shore up its under-performing services like Google+, which is still trying to get its footing in the social media market. It’s no coincidence that they’re trying to make YouTube more like Google+ to remind us that it’s still alive and kicking.

Though the company has boasted more than 250 million users, Google+ still hasn’t created a dominating presence since it made its debut a year ago last month. Although Google+ lets you have up to 50 administrators for your page and gives you the option to “hangout” via YouTube, it remains to be seen whether it will increase engagement.

It’s my understanding that their effort to push it on YouTube users and creators is a quick scheme to encourage more use of the social media site. It’s kind of desperate considering that Google+ users on average spend 3 minutes on the site monthly. Running out of compelling reasons to shift users away from the big social media sites, apart from stating that it would make one Google-wide identity, Google’s not-so-subtle methods to push Google+ will probably cause more complaints rather than praise.

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