If you were to ask me which studio I personally thought stood out the most at this year’s VidCon based on my time in their panels and on the showroom floor, I would have to say it was Maker Studios. With a live-streaming Stickam booth and their billion view and Snoop Dogg announcements, Maker proved that they were a network with extraordinary professionalism and drive. Yesterday, in between panels, I was able to catch up with the driving forces behind Maker Studios: Dan Zappin and Lisa Donovan (LisaNova). As the co-founders of Maker Studios, Zappin and Donovan had some extremely valuable advice to offer to new YouTube creators as well as insight into how networks are evolving YouTube.
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[…] United States. Many of the top represented YouTube talents are from the U.S. as well. Studios like Maker, Big Frame, and Fullscreen all run operations out of the U.S. and represent YouTube talent like […]
[…] the honorees are Maker Studios founders Ben Donovan, Lisa Donovan, and Danny Zappin. The Maker founders are receiving producer awards for being forerunners among multi-channel digital […]
[…] Enterprises back in May. This was then followed by their signing of established talents like Snoop Lion (or Snoop Dogg, if you will) and The Gregory Brothers. Add in the constant, huge success of Maker […]
[…] an interview with Maker Studios co-founder Lisa Donovan, I asked her whether or not collaborations are still effective, and she had this to say: “I think […]
[…] its inception, YouTube has been a bit of a boy’s club. Regardless of vlogging pioneers like LisaNova, Lonleygirl15, and iJustine the recipe for a successful YouTube channel typically involves a male […]
[…] fans, making for one hell of a convention. If you haven’t checked out our interviews with Maker Studios, Optic Nation, Reckless Tortuga, the “Leap Year” cast and My Damn Channel, you’re in for […]
[…] fans, making for one hell of a convention. If you haven’t checked out our interviews with Maker Studios, Optic Nation, Reckless Tortuga, the “Leap Year” cast and My Damn Channel, you’re in for a […]
This was interesting, but I would have found it exceptionally interesting if they’d been asked for more specifics about the ways they are supporting the channels they represent. They gave categories of support, but didn’t actually say any actions. Perhaps they wouldn’t have, but having it asked and seeing that response would have been interesting as well. I just find there to be a lot of non-specific discussion in interviews like this – but details are really pushed for, some true gems will come out often.
Yeah of course we always push for details in this type of interview. However, when interviewing executives during a busy convention, you are allotted a small amount of time to hit a broad range of questions. We try to save our more detailed questions for when there is no time limit.