YouTube is bringing its original channels model to a global audience with the introduction of premium programming for France debuting this October.
According to the French newspaper Le Figaro, the online video site is partnering with local producers and content makers in providing 13 original, family-oriented channels ranging from culture to health. The price tag will range from 500,000 to 1 million euros depending on the channel, with all channels required to produce 20 hours of content annually.
Some of the big names involved in the negotiation process include Oscar-winning actor-producer Jean Dujardin of “The Artist” and Endemol, creators of “Big Brother” and “Deal or No Deal.”
The expansion of YouTube’s original channels plans could have strong implications in France and for YouTube viewers and creators worldwide. This latest development puts YouTube in direct competition with rival streaming video site DailyMotion, which is based in France. DailyMotion is the second largest streaming video site after YouTube.
In addition to competing with locally-based streaming video sites, YouTube seems to have taken a more prudent approach to pushing original programming than its current 100+ channel approach in the United States. Perhaps it’s not trying to spend too much for fear of having most of its channels failing?
As for creators, once again YouTube is betting its money on established content creators worldwide instead of fostering the next Justin Biebers and Smoshes of the world with potential ad revenue. The push for original channels worldwide may come at the expense of creators who don’t have such financial backing but have the potential to attract wide audiences.