The New Myspace Is Here…Will It Take Over The World Once Again?

You’ve got to give Myspace credit — as bad as things have been for the social media site, it has never officially thrown in the towel. First, News Corporation purchased the site with disastrous results, then Facebook arrived on the scene and Myspace users became exclusively sex predators and the tragically out of date.

Back in 2011, hoping to breathe some new life into the sinking social media platform, Specific Media Group and Justin Timberlake purchased the company for $35 million. Since then, Mypace has gone through several redesigns that have been met with a decisive “meh” from the general public.

Taking cues from sites like Pinterest and Tumblr, it looks like Myspace is hoping to give one final push towards web relevancy with a streamlined, classy new look. This past Tuesday, a video preview showcasing the site’s redesign was posted to Myspace’s website. With the same minimalist flare of an Apple commercial, it looks like Myspace is trying to appeal to all the hip, tech-savvy young men and women of the world.

The preview video, clocking in at just over 2 minutes, showcases the site’s new horizontal scrolling options with an emphasis on large Pinterest-like thumbnails. Myspace seems to recognize the growing popularity of oversized thumbnail browsing, which eliminates the need for excessive clicking in and out of photos. As the success of Tumblr and Pinterest have proved, people are no longer interested in clicking small thumbnails only to be redirected to a new page.

Generating all of their hype on the back of Justin Timberlake, naturally, the new Myspace is hoping to appeal to musicians and music junkies alike. The preview video focuses primarily on showcasing the redesigned site’s move towards sharing concert dates, playlists, and music news. Myspace is also offering a live analytics feature that will help artists track the age, gender, and location of people checking out their work.

This emphasis towards artists and musicians comes as no surprise — Myspace found much of its early success through musicians looking for a place to publish their original tracks. Myspace has always had its hands in the world of digital music in one form or another. This new redesign is Myspace’s way of opening their doors back up to all the unsigned artists of the world.

 No social media site is more deserving of the title “underdog” than Myspace is at this very moment. The fight back to the top of social media sovereignty will be an uphill one for Myspace. With so many social media sites available to the public, it seems as if Myspace can’t bring anything new to the table. However, focusing on musicians and artists will hopefully give Myspace the niche audience they need to get back on top.

What do you think of the new Myspace? Love it? Hate it? Who cares? Let us know below.


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