Whether you’re a DJ, have a band, are classically trained, or if you’re just passionate about music, SoundCloud is the #1 social network for sharing with other music lovers and the world. SoundCloud was created in 2008 by Alexander Ljung and Eric Wahlfjoss as a collaborative musical space. It’s since taken off enormously with over 20 million users. If you want to get your music heard, creating a SoundCloud account is absolutely critical. However, if you want to be the next online rockstar, promoting your SoundCloud is crucial. I’m here to help you with 5 awesome ways to get started promoting.
1. Promote On Your Own Website
You do have a website, don’t you? If not, stop reading this article and set up a WordPress account. It’s simple to do and offers a ton of customizable themes. If you’re still reading, I’m assuming you’ve got a website. Here are some simple ways to get your website really repping your music!
- SoundCloud Player Widget – The awesome engineers at SoundCloud have created a player widget that you can sync to your account and put anywhere on your website. Visitors to your website can stream your music directly on your site without them ever having to leave your page.
- Blog About It – Most websites these days have a blog area. When you create a new song, let your readers know about it! People really enjoy getting to know how something they like gets made. Post ideas include how you made it (mixing, software, recording), your inspirations for creating it, and any other thoughts you have on the subject. The sky is the limit here!
- Use It In A Video – This may be blurring the line between your own website and your YouTube account, but if you post video content on your website, use your music in a video! Even if it’s a video where you’re just talking about the music, people will still be watching and listening to your music.
- Offer Free Downloads – SoundCloud gives you the ability to make your music downloadable. Let people coming to your website know that they can get your music for free, and then link them to your SoundCloud
2. Use Social Media
Facebook and Twitter are excellent resources for connecting with people. There are a number of ways that you can effectively connect your SoundCloud to your other social networks in order to increase your exposure.
- SoundCloud Facebook App – SoundCloud has created a Facebook app which allows you to add a SoundCloud player to a page that you own. You can select by artist and set up the app to play your SoundCloud.
- Facebook BandPage – Back in the day, MySpace was the go-to social media site for bands. Now that MySpace is a graveyard, the best way to go is Facebook BandPage. The SoundCloud website has an excellent startup guide here.
- Share Links On Twitter/Facebook – This should be a no-brainer, but you should take every opportunity to let your followers and friends know about your music. When you release a new track or song, tweet and post about it. It’s all about putting your links out there where people can see them. Be careful not to over-promote or become spammy though!
3. Give Value To People With Audiences
One of the best ways you can expand your audience is through recommendations by people who have large followings or audiences. Don’t just approach strangers with a request for them to promote your music though; provide value to them. Here are some examples:
- YouTube Channels – If there are YouTube channels that you personally like, it’s possible that they’ll enjoy your music. Many vloggers are looking for royalty-free music to put to their videos. If you can provide your music to a popular YouTuber and put it in their video, you can ask for a link back to your SoundCloud in their description.
- Podcasters – Podcasters may be in a similar boat as YouTube vloggers. They’re looking for audio clips that they won’t be prosecuted for using. It’s a win-win.
4. Find Relevant Web Communities
If you can think of it, there’s a community on a website for it. Try to find music communities that are relevant to your genre. Reddit is a good option, as they seem to have subreddits for just about every type of music. Join the subreddit, and then CONTRIBUTE. Post frequently, post often, upvote and compliment other people, contribute quality content and feedback, and once you’ve established yourself as someone who isn’t just a leech, then begin promoting your SoundCloud in a non-obtrusive, non-spammy way.
5. Promote Within SoundCloud
This should be the most obvious, but I’ve saved it for last as it’s the most important. SoundCloud is specifically built for this. Here are some tips:
- Get A Paid Account – The free accounts are a great to get your foot in the door and learn how the system works. However, the tools, download limits and other advantages of a paid account are going to more than pay for themselves in the long run.
- Leave Comments – Visit other people’s pages and give valuable comments. Give them good feedback, constructive criticism, praise, etc. If you write a good comment, they’re actually likely to click over to your profile and take a listen. Other musicians aren’t your competitors — they’re your friends. Help them out, and they’ll help you.
- Make Use Of Tags – Tagging is ultra-critical. If you’re not tagging, you’re doing it wrong. Tagging allows people to search for things they’re interested in, and if you’ve done your tagging appropriately, they’re likely to find you.
- Take Advantage Of Groups – Join groups that are relevant to your style. Groups let you find other people that you can contact in a friendly manner. You can also submit your music to groups, which will increase visibility of your songs.
I hope that this article has helped give you some guidance on how to promote your SoundCloud. Now that you’ve finished reading it, get out there and start doing some of these things. Knowledge is important, but without action nothing will ever happen, so get started!
About the author:
Mike Minneman is a web development and community building expert. He’s passionate about building websites that bring people together, and works with high-profile individuals such as writers, bloggers, musicians, and YouTube producers.