If you subscribe to the Museum of Contemporary Art, Los Angeles’s (MOCA) new YouTube channel, you’ll get a three-month’s membership for free.
This is their way of enticing MOCA visitors to support their latest digital effort, which was launched yesterday as reported through their blog The Curve. According to their YouTube page, MOCAtv is “a digital extension of the museum’s education and exhibition programming.” MOCA claims that it is the first and only dedicated art channel in YouTube’s Original Channels initiative.
Jeffrey Deitch, MOCA director, said in the press release: “The channel will attract the growing online audience of people on every continent who are interested in visual culture, and provide them with the opportunity to see, explore, and experience the art of today.”
Tom Sly, Head of News and Education at YouTube, added: “There’s enormous appetite on YouTube for arts, science and educational videos, and the new MOCAtv channel is going to help meet that need. We’re looking forward to seeing the innovative approach that MOCAtv takes in making contemporary art and culture widely accessible in the YouTube era.”
Some of the 10 videos uploaded on the MOCAtv account explore the featured artists’ thought processes when they are creating their works. This roster includes a short documentary on Chinese artist Cai Guo-Quiang’s 40,000 rockets visual exhibit from MOCA’s rooftop, a discussion with local artist Alexis Smith in her studio and artist Chris Johanson’s nostalgic talk about his favorite television show from the 1980s.
Watch MOCAtv’s trailer, and if you think three months of free MOCA visits are worthwhile then subscribe to their channel now. You’ll get an email that will give you instructions about activating your free membership. If you’re visiting the MOCA, just present your YouTube username at the box office. Don’t wait — the offer is only valid until October 21.