After much delay, millions on YouTube finally watched Austrian daredevil Felix Baumgartner parachute from a balloon capsule at 128,000 feet and break a world record this past Sunday. Not only did Baumgartner celebrate his achievement, YouTube also had a reason to celebrate. At more than 8 million views, YouTube’s livestream of the event was the most watched ever, beating the previous record-holder, the 2012 Olympic games, by 7.5 million views.
Expect More and More Livestreams, But Few Records
I predict that with Baumgartner’s jump, more creators will find live streams useful to promote an event like a Q&A or a live concert. This will create hype for their own brand and keep their fan base tuned in. The downside is that with many creators likely jumping on the live stream bandwagon, they shouldn’t hold their breath on getting millions of views, which brings me to my next point.
It Won’t Change People’s YouTube Habits Overnight
Since YouTube is designed for people to watch what they want, whenever they want, people who miss the live stream can always watch a replay. Realistically, it’s hard for a creator to get millions of views simultaneously on a live stream unless they’re breaking a world record. Still, it’s shouldn’t be hard for creators to have realistic goals and heavily promote their event through social media and other channels. It’s also important for creators to offer either a recap or a full recording of the live stream for their viewers as soon as the event is finished. Just because they’re not watching the live stream doesn’t mean they don’t want to watch it at all.
A Potential Money Tree
After Baumgartner’s stunt proved that the impossible can be possible, advertisers may become more interested in putting ads on future YouTube live streams, especially concerts or sporting events. Expect advertisers to either sponsor live streams or have live streams with commercial breaks in the future.