YouTube Announces Improved ContentID Program (Finally)

YouTube announced today that it has streamlined its ContentID program to reduce the amount of unintentional claims made and to make it easier for users to appeal claims made by other users. The appeal process is open for uploaders in good copyright standing, and they can appeal up to three disputed ContentID matches at a time. YouTube adds that when a user “files an appeal, a content owner has two options: release the claim or file a formal DMCA notification.”

Most importantly, YouTube has also improved its algorithm that identifies potentially valid claims so that videos that have been flagged by ContentID will be placed in a queue and reviewed manually instead of automatic removal. For intentional ContentID violators, YouTube is going so far as to bar them from using ContentID again because of their false copyright claims.

ContentID was introduced five years ago to give YouTube content creators more control over their content on the online video site, but has ended up frustrating many users because of mistaken copyright claims. NASA became a prominent victim of ContentID when its own celebration video of the Mars Curiosity Rover landing last August was temporarily pulled because of a copyright claim made by a news website.

Bob Jacobs, Deputy Associate Administrator for NASA’s Office of Communications, said to NMR at the time that YouTube’s automated ContentID system is bound to cause problems and added: “What’s missing is a little common sense and until that is introduced into the process we’ll be forced to plead our case one video at a time.”

While YouTube’s overhaul of ContentID may not solve all the problems with copyright claims, it is striving to make the program more accurate for content creators and wants to prevent embarrassing mistakes like what happened to NASA’s Mars Curiosity video from happening again.



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