Tumblr is enhancing mobile users’ experience by launching a new iPhone and iPad app today completely running with iOS as opposed to a browser.
In a blog post, the company said: “We’ve been working hard on some new updates for you, and are thrilled to pull the curtain off of a big one — our iPhone app is now completely native! We think you’ll love the faster, smoother, and more responsive Tumblr Dashboard.”
In addition to an improved Dashboard, Tumblr’s new app includes improved notification previews, new blog screens and, most importantly, GIFs can finally play automatically on the dashboard. Now you watch that cat GIF for hours and hours without going on your laptop.
This is Tumblr’s second take on the iPhone and iPad experience in recent weeks. Last month, the artist-friendly blog site launched Photoset, its first free photo app where you can make photo sets and share it with your friends on Tumblr or by email.