In an attempt to blunt the popularity of the smartphone photo-sharing app, Twitter will reportedly be rolling out its own photo filtering option “in the coming months,” according to a report in The New York Times that cited unnamed inside sources who “are not allowed to discuss unannounced projects.” This new Twitter feature would allow users to take photos, alter and add filters to images, and then upload and tweet those pictures directly on Twitter without going through Instagram.
Twitter’s reported photo filtering feature could provide an interesting opportunity for creators to more easily share their photos under one service once rolled out. This move comes after Twitter made it harder this Summer for Instagram to access the microblogging company’s information as part of its overall crackdown on third-party apps that altered the Twitter experience.
Rumors have speculated that Twitter will also venture into online video by creating a video-hosting and editing utility. The company recently welcomed their first video channel on the site, EpicEDM, which features a weekly show that focuses on the electronic music scene. Along with the reported Instagram-like feature addition, many of Twitter’s latest changes have been seen as part of the company’s overall plan to transform itself from simple microblogging utility to social media destination.