You can finally add Facebook to the long list of online retailers. Right around the time holiday shoppers are spending boatloads of money, Facebook has rolled out its “Gifts” feature to all United States users.
In a press release, Facebook explains its new feature: “With Gifts, you can instantly send your friends real gifts through Facebook. Select a gift from categories like Food & Drink, Home & Kitchen, Baby & Kids, and now Wine.”
For instance, if it’s someone’s birthday, you can click the link to the “Gifts” page where you can choose from dozens of items available. Once you’ve chosen your gift, you can send a message and pay with your credit card.
Glancing at the gifts section, some of the gifts offered on the page include chocolates from Lindt, beauty products from L’Occitane and gift cards from Starbucks.
Besides giving actual gifts, you can also donate to charities through the “Gifts” section. Some of the charities found in the “Gifts” section include St. Jude Children’s Research Hospital, the American Red Cross and Oxfam America.
Facebook’s “Gifts” section could be another source of revenue for the social media site besides its small gaming industry. Also, it will be another way for Facebook to get the important user data that advertisers want.