In less than two years, Fullscreen has inched past Maker Studios to become the number one independent YouTube network, according to comScore Video Metrix. The report stated that Fullscreen had 31,079,000 unique viewers in December 2012, overtaking Maker Studios’ 30,013,000 unique viewers.
Since its launch in January 2011, Fullscreen boasts more than 100 million subscribers and 5,000 YouTube partners, including the diverse talents of Michael Buckley, Megan Nicole, Sam Tsui, Tyler Ward and David So.
NMR caught up with Fullscreen CEO and founder George Strompolos about his company’s significant milestone and his vision for the new number one independent YouTube network.
What does being #1 on comScore mean to you and Fullscreen?
George Strompolos: It’s a nice milestone. We’re just really proud of the work our creators do on a daily basis. Regardless of where we are on the charts, we remain focused on our mission to empower creators worldwide. That’s what we’re all about.
What sort of core principles and strategies has helped Fullscreen become the #1 independent creator network according to comScore?
We believe in fostering a great culture first and foremost. From our awesome staff to our network of talented creators, everyone at Fullscreen is passionate about shaping the future of video. This passion for what we do is highly contagious and has helped fuel our growth. We are also very innovative in finding ways to empower creators of all sizes, in all parts of the world. Whether through industry-leading technology products like the Fullscreen Dashboard or first-of-its-kind programs like our Million Dollar Creator Fund, we are constantly striving to provide the best possible network experience where creators are respected and truly empowered to succeed. This is how we became #1 and we don’t plan on slowing down.
Your vision for Fullscreen — how much of it has played out thus far and what is left to go to fulfill that vision?
Things are on track, but this is really just the beginning. Imagine recreating NBCUniversal or Viacom in today’s online world. What would that look like? How would it be different? Would you have 10 channels or 10,000 channels? We are in the process of figuring all of this out at Fullscreen. We envision a global network, accessible on multiple platforms, built on incredible technology and fueled by the creativity of thousands. This is not about recreating the old Hollywood system – why would we move backwards? This is about innovation. Fullscreen is building a global network and studio model for the future of video.
[…] do networks deal with this issue? Fullscreen, a network with thousands and thousands of partners, launched the Fullscreen Dashboard a while back to help combat the problem. The Dashboard allows partners to monitor every aspect of […]
[…] Fullscreen displaced Maker as the number one independent network when Comscore released its December 2012 report of the top 10 YouTube partner channels. The network features talents ranging from Sam Tsui, Kurt Hugo Schneider and Michael Buckley. […]
[…] Number one independent multi-channel YouTube network Fullscreen is reportedly getting $30 million in a new round of funding led by Comcast and The Chernin Group, according to a report by AllThingsD. […]
[…] New Media Rockstars (newrockstars.wpengine.com) caught up with CEO George Strompolos, who was actually just named one of Advertising Age’s “40 under 40″ for an interview about Fullscreen’s meteoric success. Read the interview here. […]
[…] which celebrated its second anniversary as a company this month, overtook Maker Studios as the number one independent YouTube network in December 2012, according to comScore Video Metrix data. var switchTo5x=false; […]
[…] According to comScore’s latest report, the top five YouTube networks are currently Fullscreen, Maker Studios, Machinima, Collective Digital Studio and Alloy Digital, respectively. All of these networks are either headquartered or have offices in L.A. Although these companies sign creators outside of L.A., we all know that having the ability consistently meet with the people we work with in person is much more beneficial to our careers in the long run. Aside from that, some of these networks have studios their creators can take advantage of, which can save a lot of hassle when it comes to producing video content. […]
[…] more at NewMediaRockstars. Filed Under: […]
[…] hilarity fucking follows. So when word tumbles down the pipeline that Carolla is starting a YouTubechannel with the likes of Earwolf (they of the Earwolf podcast comedy empire — If you don’t […]