Lamarr Wilson | YouTube Tech Reporter

Yet you’re not so focused on tech; you talk about pop culture and one of your most popular videos was you ripping up photos of Justin Bieber while keeping the Taylor Swift photo.

I did. I still have that magazine, don’t tell anybody [laughs]. It’s weird; I billed myself as a certain thing, but I don’t like to typecast to restrict myself into one thing because when I do tech I also like to talk about entertainment news too. It kind of broadens my horizons where I’m just not stuck in one genre, and I think that’s — I don’t want to say a mistake — the other tech people make, but I think when you’re stuck in one place, there is no room to grow after a while, and I want to constantly be funny and available to anyone who wants to watch me. Throwing the Justin Bieber stuff in there is funny sometimes. Actually no one wants to talk about him anymore; it’s all One Direction now. Where you been?

And are you going to be ripping on One Direction?

I hope so [laughs].

So I will be sure that if there is a One Direction death rumor …

Thank you, because that’s where I get my views: hear that they are going to die, I’m there!

If Harry Styles is offed?

Oh we can’t have that. His hair is too perfect; he can’t die.

There is so much content on YouTube. Everybody wants to just have a camera and talk about it. How do you separate yourself from the rest of the pack?

Yeah, that’s a good question. I think right now I have a niche that is unique. No one is combining tech and humor together, and if they are it’s not to where people are going crazy about it, so I have an opportunity to corner a market that no one else has. And also I’m doing Monday through Friday now which is putting me out there a lot, so I figure I have to do something different and eccentric to get noticed because yeah, it’s 4 to 8 million partners out there — how do I get noticed among the crowd? It’s really hard, and I still struggle with that a lot of times. How do I get myself out there? Just being funny, being personable. And I hope people will say, “This guy is crazy, but I love him, and I’m going to share him,” and that’s where I feel like I win.

And you say you do this Monday to Friday?

Yeah, I just started back. I took a break for about a month from Monday through Friday and was doing just a few days a week. Yeah, that was my thing, Monday through Friday videos. What I am going to start doing next week, it will be more of the tech, entertainment, and I want Fridays to be my — I used to call it random Friday, where I’m allowed to do whatever I want to talk about, and it’s kind of like my free day. And the audience loves it ‘cause either I interview somebody or I do usually something crazy, and they love those videos too.

When you were starting your YouTube videos did you ever expect to be working a full-time job?

No. Again I had no perception. I didn’t even know anything about partner program, I didn’t know how to make money off of it. I just started it for the love of wanting to love how to do video, so when I found out that I could take this seriously was the beginning of 2011. I was like because my business was winding down, my contracts were ending, and I was like, “Do I want to try and renew this or get into this YouTube thing and take it seriously?” So I gave myself about 8 months, and I said, “If I can’t make this work by the end of 2011, then it’s not meant to be.” And by October 2011, I was comfortable enough to where I was making enough where I could live on, and I said, “Okay, I beat my own schedule,” so that was really good.

And then you made the move to Los Angeles, and now you’re with Big Frame. How did you and Big Frame get together?

You know, it was weird because I was with another network prior to that that didn’t work out, and it was a few months, and it just wasn’t a good relationship, so I was really negative against networks, but most of my friends who are here in L.A. are with Big Frame, and they kept talking it up, how it was a family feel. And I was also friends with Mystery Guitar Man, who, you know, is the husband of the owner Sarah. And so I asked him, “What’s your opinion on these networks?” and he said, “I think you should at least talk to my wife and just see what we have to offer. I think you’ll be happy.” Talked to her and we worked some things out, and I met her at VidCon and we talked some more, and I got a really good feel that it wasn’t just a network trying to swoop me up and then forget about me. It was a network to grow my audience instead of just getting my CP up, getting my ads in. So I was really happy at that, and I’ve been nothing but happy with them, they treated me so well and it’s been a blessing. I wouldn’t be here without Big Frame in L.A. at all.

Will you be doing a lot of other projects with Big Frame besides your Monday through Friday?

Oh yeah, whether it’s sponsored videos or some brand deal things. Actually, Big Frame’s the one who helped me get introduced to Shira. I did the partner project where I was interviewed with her, and she liked the interview so much she was like, “Hey, why don’t you do ‘What’s Trending’ with me?” so it’s like good things have been going through them. I’m working on a deal — I can’t say the name of the magazine, but it’s a pretty big magazine that wants me to do some correspondent work with them really soon so that’s been through Big Frame. I’m trying to expand out of sitting here doing the videos everyday until doing some other stuff off of YouTube so I’m really excited about that.

On the subject of YouTube, do you have any YouTube personalities you follow?

Yes, I used to not say I have favorites but people ask so much that I finally have to say. WheezyWaiter is my number one favorite. He’s from Chicago; we were friends there, we hung out sometimes. Daily Grace, who I just chatted with yesterday, is awesome. She’s a Monday through Friday vlogger herself and just the content she puts out everyday is crazy; I think she’s more insane than I am. And so yeah, I think those two really stand out. When it comes to news, Philip DeFranco is awesome. He set the tone for how to do news on YouTube. So I have a few favorites. There are a lot of other people that I’m going to miss out on saying but those are my premier people.

What are your feelings about the YouTube community? Do you think it’s a close-knit community, or does everybody have diverse opinions?

It was closer, but that’s because YouTube was smaller so you call it a community. I think now it’s broken up into several communities. Some people may call them cliques [laughs], but that’s just inevitable. YouTube is huge now. So does it have the same closeness as before? No, but I really believe — I have a good group of friends who support, and through that group of friends I get to meet other people. It’s different. Here in L.A. people are definitely into themselves and their own thing. I don’t think that it’s intentionally malicious, it’s just everybody is really busy, so as much as I would love for them to work with me, I just have to be patient and I haven’t been patient since I’ve been here. I’ve been told by people, “Be patient!” It’s like rushing, so I’m slowing myself down and just trying to pace it out a little bit.

Going back to your background, you’ve been a teacher for a few years, run an educational company — What inspired you to get into the education field?

It was kind of accidental. There is a funny story behind that because growing up I always told my mom — I was an only child — I always told her I hated kids because I did. Little kids I could not stand them running around and snot nose and everything, could not stand them, and I said, “I’m never having them. I don’t like little kids,” and then all of a sudden I end up working at a school. She calls me, and she’s like, “Didn’t you …” and I’m like, “Leave me alone!” It was an accident. I lived in an apartment complex in Seattle, and they had a cabana area and I was young — I was like 18, 19 — I used to go there and just shoot hoops or whatever, I guess. And I was interacting with the other teenagers and kids there, and one day the director came out and was like, “You’re really good with the kids. Why don’t you work here at the center, and we’ll deduct off your rent?” and I was like, “I’ll do it for the rent deduction.” I was like, “Whatever, I don’t care,” and yeah, I just fell in love with this aspect of helping people. I’ve always been in customer service, and to me, this was another form of customer service, helping some kids. And then I decided to kind of change my direction and go into education after that. It’s been great! I’ve really loved it. Again, I would still be doing it if it hadn’t been for losing my interest because of the adults. The kids have never been a problem.

Do you ever feel like your YouTube videos are educating people?

Yep. Matter of fact that was one of my main goals after I started when I opened up that school tech TV. Alright, I have this education background — how can I teach without making people know that I’m teaching? If they realize they’re being taught at they will resist it. People at YouTube don’t want to be taught at. That’s why I incorporate the humor, try and make it funny, and they just don’t realize, “Hey, I learned something today!” So that’s always been my thing. In almost every video I try and teach some video or some principle or something. I want them to get something out of the video, or I failed.

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