2012 was a huge year for mobile apps — big shocker, right? Users spent a daily average of 2 hours using apps for Android and iOS devices in 2012. These numbers from analytics company Flurry show a 35% increase in usage from 2011.
Among this year’s top apps was YouTube’s revamped application, which recently introduced iPad functionality and advertising options for all creators.
Additional analytics show that in 2012, the average time spent on mobile apps rose to 127 minutes. These statistics prove that mobile app viewing is quickly catching up to traditional web browsing, which averaged at 168 minutes in both 2011 and 2012.
So what does this mean for YouTube creators in 2013? As mobile viewing rises and web browsing stays more or less the same, creators need to start thinking about how they can appeal to the iPad and iPhone crowd.
2013 will be the year of mobile applications, especially for YouTube. In the New Year, YouTube views won’t be just primarily gained through web browsing, which means that users will be devouring digital content faster.
These statistics should light a fire under YouTube creators. As viewers watch videos on both mobile and through web browsing, content will expire more quickly. Creators must be vigilant with upload schedules and possibly expand their release dates to more than once or twice a week.
Creators must take cues from successful creators like Shay Carl and Felicia Day who both have channels that upload daily. Users will be watching YouTube at every minute of the day — make sure you always have new and fresh content for them to view.
It is no longer a web-based world. Mobile viewing is quickly becoming the new standard as applications grow to replace traditional websites. YouTube is no exception, and creators must adapt to a new mobile marketplace. As 2013 becomes the year of mobile applications, it will also become a year for YouTube creators needing to shift towards a more mobile viewing experience.