For months, Twitter has hinted that they would become a social media hub and eventually enter into the video-sharing business.
That moment is finally here. Twitter recently acquired a video-sharing site called Vine and just released a new app of the same name available for iPhones and iPads. On this app, users can shoot and upload short and sweet videos from their phone to share with their followers and friends. No Twitter account is required for this app.
Vine co-founder Dom Hofmann explained his platform’s role in video sharing: “Posts on Vine are about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.”
Michael Sippey, Vice President of Product on Twitter, elaborated further in a separate blog post on the company blog: “Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.”
The first videos coming out of Vine are more like glorified GIFs, so it will be interesting to see how Twitter’s video-sharing experiment will go as interest progresses.
If you want to know about how one company is using Twitter exclusively for video, read about one EDM site’s upcoming web series.