Apparently, 1.5 billion people will have watched online video in some capacity by 2016, says a new report released by video technology site Ooyala. This might merely seem like a factoid you can trot out as “dinner conversation” on the world’s most boring date, but the fact that roughly one-fifth of the world (ehh, give or take … I fully expect there to be a casualty-heavy robot apocalypse late next summer), will likely have observed “Gangnam Style” or one of its awful parodies is big news to advertisers and slick programming types.
“Streaming video has crossed an inflection point and it’s now a necessary channel for both consumers, as well as broadcasters, brands and media companies around the world,” said Jay Fulcher, CEO of Ooyala via an article on Clickz.com (I gotta believe someone came up with the name “ClickZ” while wearing a faded “Ratt” concert tee in their dirty Camaro).
While viewing streaming video is still most common on desktop, viewing content on smartphones and tablets has grown exponentially over the past year. In fact, according to my ClickZ buddies, video watched on tablet raised by over 73% on Christmas Day in 2012 (so I guess everyone on Earth had a merry Christmas but me — sigh).