YouTube is making a huge splash at this year’s SXSW. The nine-day music, film and digital festival will host over 15 panels dedicated solely to YouTube and digital video. Among the schedule are panels hosted by Maker Studios, Freddie Wong and “Randall” of Honey Badger fame.
In addition to entertainment-themed YouTube panels, there will be a number of seminars focusing on the business end of being a YouTube creator. Ruth Carter, owner of Carter Law Firm will be hosting a panel, which will go over the legal details of copyrights and the DMCA. In addition, Adam Smith, co-creator of the Texts from Hillary meme will be presenting a panel titled “The Making of a Meme.”
If you’re an Austinite or just a lucky YouTuber heading to SXSW, here are a few hand-picked panels we here at NMR think you should check out.
1. The Future of Video; The Post Youtube Apocalypse
Explore what the future holds for content creators and the distribution of video with leaders and talent at the forefront of the digital revolution. Investigate how you create a model that thrives and what advice can be shared to help others succeed in what is an ever-evolving new media landscape.
Courtney Holt – COO Maker Studios
Danny Zappin – Co-Founder & CEO Maker Studios
KassemG Co-Founder & Talent Maker Studios
ShayCarl Co-Founder & Talent Maker Studios
For more info: http://schedule.sxsw.com/2013/events/event_FP990361
2. How to Start and Build Your Career on YouTube
From Justin Bieber to up & comers like Jayme Dee, YouTube has been a platform that offers anyone the opportunity to show their talent to the world. Some artists, such as Pomplamoose, are using YouTube to continually engage and monetize a fan base. Find out how to successfully build and maintain your career through YouTube.
3. Corridor Digital – Explode Into The Future
SXSW GEEK Stage – The future of television of film is uncertain. That’s where Sam and Niko step in.
Their YouTube channel, CorridorDigital, gets millions of views releasing videogame inspired videos. Unlike other channels, they run a professional workflow rivaling those of feature films while maintaining ultra-fast turnarounds needed for the online format. They’ll discuss VFX, YouTube, the future of the long-form narrative, and the philosophy behind making popular videos.
Adam Lyons – Presenter
Niko Pueringer – Corridor Digital
Sam Gorski – Corridor Digital
For more info: http://schedule.sxsw.com/2013/events/event_OE02055
4. The Art of Brand Integration: FreddieW and Its Position as Video Game/Entertainment Marketers Secret Weapon
SXSW GEEK Stage – Freddie Wong and Brandon Laatsch (FreddieW) produce special effects laden videos turning the FreddieW channel into a #1 YouTube destination with over 4 million subscribers and 750 million video views.
Their original branded videos commissioned by such entertainment power players as 20th Century Fox, Universal, and EA have garnered millions of views and maximized their impact with millennials.
Brandon Laatsch – Yt Channel: Freddiew
Freddie Wong – Yt Channel: Freddiew
For more info: http://schedule.sxsw.com/2013/events/event_OE02061
5. The Big Power Shift in Media
When SXSW Interactive began, blogging was new, people still sent email forwards, and print media stocks were at record highs. The South By crowd knew a big change was coming but the rest of the world didn’t.
Now the change is here for everyone. We’re in the midst of the big shift from portals, to search, to social. Facebook, Twitter, and the social web are mature and content spreads faster and further than ever before. Owning the printing press or the broadcast pipe matters less and less in a world where creating content people love to share is the key to success.
Jonah Peretti, BuzzFeed CEO and Founder will discuss the next wave of innovation in media. He will share practical advice on how your ideas can spread to millions of people and how your business can adapt to a world where social is the biggest growth engine, banner ads are dying, and Facebook and Twitter have become the new starting point for news, entertainment and culture.
Jonah Peretti – CEO & Founder of BuzzFeed
For more info: http://schedule.sxsw.com/2013/events/event_IAP2117
6. How Hollywood is Taking on Digital
Digital content is exploding in ways never imagined and Hollywood is embracing it like never before. With such a demand for high quality celebrity content across the Internet, high-influencing individuals need a platform where they can interact and create a direct relationship with fans to enhance their public persona. At the same time, fans are craving more interesting videos, pictures and other authentic content to get a glimpse into the lives of their favorite stars.
Join us to hear a dynamic conversation between Hollywood experts, A-list talent and a top tier agent to hear first hand how celebrities are embracing these new ways to connect and engage with fans online at scale.
Daniel Becker – Managing Dir Invision
Dylan McDermott – Actor WhoSay
Jim Toth – CAA
Steve Ellis – CEO WhoSay
For more info: http://schedule.sxsw.com/2013/events/event_FP990376