7. Protecting Your Copyrights in Digital Media
The copyright laws weren’t written with the internet in mind. As an IP attorney, I often meet people who’ve had their content illegally reproduced on other websites & in print. This presentation will explain your copyright rights & how to maximize your copyright protection by registering your work with the U.S. Copyright Office. There are cost-effective ways to register you works & strict deadlines you must follow to maximize your rights. If you do this, you will have the most options for responding to copyright infringement. If someone steals your content, your desired outcome will dictate which course of action you should pursue, which could be filing a lawsuit or sending a cease & desist letter or DMCA takedown notice. The internet is constantly evolving & the law cannot keep up with the changes, so it’s often hard to discern the best way to protect your rights. You may want to register each work individually or you may want to register a group of works as a single collective work.
Ruth Carter – Owner/Attorney Carter Law Firm PLLC
For more info: http://schedule.sxsw.com/2013/events/event_IAP239
8. Mythbusting: Engineering a Viral Video
No matter how you do the math, there’s no ROI on a video that doesn’t get any views. So you just have to make your video go ‘viral’, right? But counting on a video to go viral effortlessly is not so different from planning your income from the returns of lottery scratch tickets. Virality on YouTube is often misunderstood and myths abound. When a video is engineered properly, it will drive views, amplify content sharing, and turn on widespread community interaction. In this nuts-and-bolts session the author of Video Marketing for Dummies, the head of marketing for the dominant global video entertainment network on YouTube, and the President of a premium global brand offer a look behind the scenes of recent video hits. Short presentations plus a discussion cover the manageable (and unmanageable) variables of the viral video equation. Critical issues discussed include content planning, digital strategy, metadata, seeding, humor, production, community, social, analytics and YouTube.
Bettina Hein – Founder & CEO Pixability Inc
Eduardo Tobon – Pres Diner Club International
Kevin Doohan – EVP, Mktg Machinima
For more info: http://schedule.sxsw.com/2013/events/event_IAP4239
9. From YouTube to Global Sensations: The Ap”peel” of Annoying Orange
SXSW GEEK Stage – Dane Boedigheimer, creator of the Annoying Orange, and his team including Dan Weinstein, Chief Content Officer at Collective Digital Studio/Executive Producer of the Annoying Orange television series, share secrets of turning the most- watched web series of all-time into a new television series on Cartoon Network.
Find out what’s next, and what goes into building a web wonder into a global giant.
Aaron Massey – The Annoying Orange
Bob Jennings – The Annoying Orange
Dan Weinstein – Collective Digital Studio
Dane Boedigheimer – The Annoying Orange
Spencer Grove – The Annoying Orange
For more info: http://schedule.sxsw.com/2013/events/event_OE02060
10. Entertain Latinos Online: MiTú Network on YouTube
YouTube is increasingly a destination for entertainment but when it came to content for Latinos, one company wanted to create a more focused hub. MiTú is one of a few YouTube networks focusing on Latino lifestyle content.
Founded by award winning TV producer Beatriz Acevedo in April of 2012, MiTú is a YouTube network changing the way content producers reach out to Latinos online. MiTú’s six verticals — beauty, food, health, family, home and pop cultura — contain content from amateur vloggers, Latino celebrities, and professionally produced shorts.
With more than 300 million views and a subscriber base pushing 1 million, MiTú is defining the ways in which Latinos consume online entertainment: English or Spanish? Celebrity or average Joe? Tutorials or series? Professional or amateur production? The way Latinos will consume content online in the future is being shaped daily on MiTú, join us to learn more about building a YouTube network designed for the burgeoning U.S. Latino audience.
Beatriz Acevedo – Pres, MiTú Network
For more info: http://schedule