Tay Zonday wrote in an NMR guest post last week that “there is no reliable connection between a YouTube channel’s total number of subscribers and its video views.” He argued that the number of subscribers a channel has does not show how active those subscribers are or if they even log in to YouTube at all. This disparity is frustrating to content creators who worry that their recent uploads aren’t getting as much traction as their subscriber numbers show.
Recent numbers exclusively shared with NMR by Channelmeter of the top 100 most subscribed YouTube channels shows the actual overall reach of those channels within the last two weeks. Channelmeter’s definition of “reach” is an estimation of how many views a new video will get on a given channel in the first 7 or 14 days. The estimations are based on every new upload older than 7 days but younger than 6 months. This is their way of determining “active subscribers” or the theoretical number of views a channel is guaranteed for each new upload on the channel.
Machinima, which has the fifth-largest subscriber base on YouTube, has a dismal reach when it comes to its subscribers. In the last 14 days, the channel has only managed to reach 0.97 percent — or less than one percent — of its subscribers. At the other end of the spectrum, Chilean vlogger German Alejandro Garamendia Aranis, who goes under the user name HolaSoyGerman, has managed to reach a whopping 93.80 percent of his subscribers in the past 14 days.
If you’re curious about how the top 10 YouTube channels are doing when it comes to reaching their subscribers, check out how they fared below:
14-Day Reach: 2,831,722
Percentage of Subscribers reached: 36.16%