YouTube and new media personalities and industry people are converging in Orlando this weekend for Playlist Live, which, along with this summer’s VidCon, are the two biggest online video industry conventions. Personalities like Jason Horton, Sarah Penna and ShayCarl are expected to host some of the panels at the convention’s Business Day, which is this Friday.
If you’re visiting Orlando this weekend, here are NMR’s ten panels that you should definitely check out. For more information about the panels, check out playlist-live.com/schedule.
A The State of the Industry: How Television is Changing as Online Video Becomes the Preference for a Huge Audience
When: Friday, March 22 11:00 am – 11:30 am
Where: Room A
Revision 3 CEO Jim Louderback will give his take on the state of online video. Since he helped spearhead Discovery Communication’s acquisition of Revision3, you can expect him to talk about the growing influence of television on this growing industry.
Presenters:
Jim Louderback – CEO, Revision3
Gaming, Cooking & _______: How a Niche Becomes an Industry
When: Friday, March 22 11am – 12pm
Where: Room B
The great thing about YouTube is that niche content can work without having to follow mainstream standards. YouTube is the reason why gaming channels like Machinima can thrive and create a multi-million industry. This panel will discuss how YouTube niches can grow into something larger.
Presenters:
Adande Thorne – YT channel: swoozie
Ingrid Nielsen – YT channel: missglamorazzi
Jon Paula – YT channel: jogwheel
Barry Taylor – YT channel: sortedfood
Steve Greene – YT channel: stevegreenecomedy
GloZell Green – YT channel: glozell1
Jimmy Wong – YT channel: jimmy
Going Long: YouTubers Making Feature Films
When: Friday, March 22 12:00 pm – 12:30 pm
Where: Room A
With the success of AwesomenessTV’s “Mindless Behavior: All Around The World” in movie theaters and YouTubers like Dan Dobi and Michael Gallagher trying to put their foot into feature films, the YouTube and the movie industries are converging. These YouTube directors will talk in this panel about how they got their foot in the door in the movie industry.
Presenters:
Lamarr Wilson – “The World’s Funniest Tech Reporter” and presenter
Dan Dobi – Director of “Please Subscribe”
Michael Gallagher – Maker Studios talent, director of “Smiley”
Jonah Green – YT channel: mutantboyfriend, director of “Insight”
Year of the YouTube Network: Roles Defined
When: Friday, March 22 12:30 pm – 1:00 pm
Where: Room B
The biggest players in producing YouTube content are the networks. They may not be household names just yet, but companies like Maker Studios, AwesomenessTV and Alloy Digital are leading the way in building multi-channel networks and they’re growing at a rapid pace. These panelists will discuss what multi-channel networks are and what it means for the online video industry.
Presenters
Robyn Schneider – robynisrarelyfunny
Tim Glenn – VP of Partnerships, Alloy Digital
Sarah Penna – Co-Founder & Head of Talent, Big Frame
Margaret Laney – Chief Marketing Officer, AwesomenessTV
Stephanie Horbaczewski – President & CEO, StyleHaul
Will Keenan – Director of Programming, Network Optimization, Maker Studios
Music Promotion in 2013: YouTube as the Worlds Biggest Music Site
When: Friday, March 22 12:30 pm – 1:00 pm
Where: Room A
This YouTube panel will discuss how the video streaming site is a hotbed of musical activity and what musicians on YouTube are doing to promote their work. The panelists will discuss ways of reaching their audience and how they monetize their content in the age where music on television is slowly fading away.
Adam Winer, Director, Fuse
Matt & Mazy, Co-Founders – Tracks.by
Lori Cox – Artist Manager
Daniel Rosen – General Manager, VlogU & FAM, Fullscreen
Megan Tonjes – YT channel: tonjesml
Mike Tompkins – Talent, Maker Studios, miketompkins
Contracts: What Am I Signing?
When: Friday, March 22 1:00 pm – 1:30 pm
Where: Room A
You’ve made your first viral video and now you have production companies wanting to work with you. What do you do? Hear these panelist talk about the types of contracts available to content creators and understanding what you’re about to sign.
Presenters:
Brandon Epstein, Management & Strategy, Baily Blues
Michael Bienstock – CEO, Semaphore Tax & Business Solutions
Jon Paula – jogwheel
Molly Templeton – Director of Talent and Audience Development, My Damn Channel
Andy Faberlle – Director of Partnerships, Maker Studios
Debra Baum – CEO, DB Entertainment, LLC
Bridging the Gap: Tips on Collaborating with Creators
Collaborating with other creators is a great way of gaining views and subscribers for everyone. But what are the best ways of approaching creators for a project? YouTubers like Mysteryguitarman, Jason Horton and Olga Kay will talk about successful ways to collaborate with other content creators.
When: Friday, March 22 1:30 pm – 2:00 pm
Where: Room A
Presenters:
Ricardo Ordieres – Presenter
Russell Weissman – Director of Network & Channel Development for Comedy & Entertainment, Maker Studios
Mike Falzone – YT channel: mikefalzone
Joe Penna – YT channel: mysteryguitarman
Jason Horton – YT channel: jasonhorton
Olga Kay – YT channel: olgakay
Jennxpenn – YT channel: jennxpenn
Identity & Branding: Developing a Consistent Brand
When: Friday, March 22 2:00 pm – 2:30 pm
Where: Room B
Changing your logo and identity in new media may seem easy, but it does take a lot of effort for your audience to familiarize themselves with your brands. This panel discusses how developing your brand is crucial and requires more than just cutting and pasting stuff on your videos.
Presenters:
Clark Orr – Designer & Brand Consultant at Clark Orr Design Company
Molly Templeton – Director of Talent and Audience Development, My Damn Channel
Mitchell Davis – YT channel: livelavalive
Vincent Cyr – YT channel: cyr1216
Karen Kavett – YT channel: xperpetualmotion
Full Time Pranking: Making a Career with Prank Videos
When: Friday, March 22 3:00 pm – 3:30 pm
Where: Room B
Practical jokes have also found a home on YouTube and pranksters like Ed Bassmaster and prankvsprank are leading the way. Hear them, as well as other YouTube jokesters talk about finding full-time success in pranking others.
Presenters:
Andrea Russett – YT channel: andrearussett
Ed Bassmaster – Talent, Maker Studios
Jesse Wellens – YT channel: prankvsprank
Sam Pepper – YT channel: officialsampepper
Justin Stuart – YT channel: jstustudios
Jay Lichtenberger & Brian Medeiros – YT channel: thescarysnowman
Self Promotion: What to do after You Upload
When: Friday, March 22 6:00 pm – 6:30 pm
Where: Room A
The most important thing for content creators to do besides creating content is promotion. Gaining publicity for your latest cat video or hilarious web series takes just as much effort as creating the video. How do the top content creators connect with their audiences and ensure that they check out their content? Hear personalities like Grace Helbig and Shay Carl talk about the work that comes after every upload.
Presenters:
Grace Helbig – YT channel: dailygrace, presenter
Jess Lizama – YT channel: exoticjess
Shay Carl – Co-Founding Talent, Maker Studios
Andre Meadows – YT channel: BlackNerdComedy
Vanessa Pappas – Head of Audience Development, YouTube
For more details and information on the Playlist LIVE schedule: http://playlist-live.com/schedule/
[…] weekend’s Playlist Live convention in Orlando is more than just industry panels discussing things like the future of YouTube and how […]
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