YouTube creators knew the day would eventually come when they would be forced to engage with the newest YouTube channel redesign. Some met it with tears, others with screams of terror, but no matter the amount of complaining heard throughout the digital world, the YouTube channel redesign could not be stopped.
Hoping to calm the fears of her fellow creators, YouTuber and graphic designer Karen Kavett has created a DIY video “How to Design for the New YouTube Channel.” Talking with NMR, Kavett shared: “I really like with the redesign that everything is very streamlined, that you can have the trailer that only shows for people who aren’t already subscribed. But I do see that everyone’s channel kind of looks the same if you don’t have a super eye-catching banner. Since we don’t have backgrounds anymore, everyone is just kind of white.”
Focusing her video on how to create a banner for the top of the screen, Karen shares three key pieces of information to help make the transition onto the new channel less painful.
1. iFrames are NO more.
While your previous channel’s header could contain icons linking to Facebook and Twitter, such as on the Vlog Brothers’ above, the redesigned banners are simply a flat image with no hyperlink capability. For your new banner, Kavett recommends not including social media icons in the image. This avoids users wasting their time clicking on flat icons instead of watching your videos.
2. Banner image must be adjustable.
You’ll notice that instead of having a customizable background like before, your new channel design has a rectangular banner at the top to upload a photo about your channel. Because the YouTube page will be adjusted to the size of the device that it is being viewed on, Kavett recommends that creators choose a photo that is still appealing no matter where it is cropped on the image. Creators will be cropped four different ways depending on the device they are viewing it from — smart phone, television or computer screen. She created her own downloadable template that will help users when editing images in Photoshop.
3. Match cover photo to profile picture to keep images cohesive.
With only one image to represent your channel, Kavett recommends that YouTubers choose an image that has texture and appealing colors. You should stay away from photos with faces or images that will be unclear should they get cut off when viewing them on the tiny screen of the iPhone. “The banner is a tough dimension to work in,” Kavett tells NMR. “Things are always moving around so I think you just have to make sure you have a uniform pattern over the whole thing and make sure all your information is raised to the center. Try not let things get things cut off if they’re too important.”
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