Content creators on Facebook often encounter trouble when keeping track of conversation threads. Unless the commenters directly address another one by their user name, it’s hard to figure out which person is replying to which comment.
Facebook is correcting that problem today by adding “reply” buttons to individual comments. It will be rolled out first to users’ pages that have more than 10,000 followers. All Facebook desktop users will have the feature on July 10.
Vadim Lavrusik, Journalism Program Manager for Facebook, said on the Facebook+Journalists blog: “The most active and engaging conversations among your readers will be surfaced at the top of your posts ensuring that people who visit your Page will see the best conversations.”
Besides the new “reply” button feature, Facebook will also rank conversation threads according to what’s relevant to individual users by calculating the total number of likes, replies and spam reports a thread receives.
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