Ford India Apologizes For Ads Featuring Bound, Gagged Women


Ford’s latest advertising campaign is going viral, but not for a good reason.

The company’s Indian unit apologized for unauthorized ads for its Figo vehicles because one of them featured a cartoon of former Italian Prime Minister Silvio Berlusconi tying and gagging up three young women. Other ads feature the Kardashian sisters bound and gagged.

The tagline reads for all the ads: “Leave your worries behind with Figo’s extra large boot” or “trunk” in Indian English.

Ford’s India unit said in an email to Bloomberg: “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”

The ads come at a time when India is grappling with the aftermath of a brutal gang rape and murder of a young college student in Delhi last year. In response to the outrage over sexual assaults and murders in India, local authorities like Mumbai have taken to YouTube to encourage women to report such crimes to the police.

See also:

YouTube Campaign Encouraging Indian Women to Report Sexual Violence Launched by Mumbai Police [VIDEO]

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