Just now, the official YouTube blog reported that they have reached a new milestone: YouTube now gets more than 1 billion unique users per month.
Eight years after its launch in 2005, YouTube has evolved and changed in unimaginable ways. Who would’ve thought that a simple video-sharing site would eventually revolutionize and change how we all consume video content? Who would’ve thought that YouTube would be an outlet to make lasting careers out of aspiring artists from all over the world?
The blog post also included some interesting facts imagining how a billion people tuning into YouTube looks like:
- Nearly one out of every two people on the internet visits YouTube.
- Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
- If YouTube were a country, we’d be the third largest in the world after China and India.
- PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!
But what’s powering this growth? YouTube notes that one of the reasons is because of the rise of what Nielsen calls the ” Generation C” group. This is the only generation that has grown up watching content on their own terms. The amount of time Gen C spends watching YouTube on their smartphones is up 74 percent from last year. Also, 67 percent of Gen C watch YouTube on two devices or more, compared to 53 percent of the general population. The Google Adwords Agency blog notes that on YouTube, this generation thrives on the 4 Cs:
- Connection – Gen C watches YouTube on all screens, constantly switching between devices.
- Creation – Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube.
- Community – Gen C thrive on community, defining what’s popular on YouTube by sharing videos with friends and family.
- Curation – Gen C is made up of expert curators who care about finding content that matters to them.
So what does this mean? YouTube is growing incredibly fast and brands need to figure out the most optimal way to market to this rising Gen C audience. When you have such an audience that influence $500 billion of spending a year in the U.S., it’s easy to predict that only a bright future lies ahead for YouTube and all those in its partner program.