According to the YouTube Creators Blog, YouTube will no longer calculate and report AdSense for Content Host earnings for YouTube partners starting April 1, 2013. This means that starting on that date, all AdSense earnings made from YouTube videos will only be calculated by YouTube and reported via YouTube analytics.
In a nutshell, nothing will change in regards to how partners are paid. It just means that from April 1st and beyond, the details of creators’ YouTube earnings will only be available on their channel analytics dashboard and not the AdSense Dashboard.
Some publishers make money placing Adsense adverts on their websites and use it as another way to generate ad revenue. YouTube creators could have money coming in from their YouTube channels and their personal websites if they post AdSense ads on it. Currently, the way the AdSense dashboard is structured is that creators’ earnings are separated by two different labels:
- Hosted AdSense for Content = YouTube Earnings
- AdSense for Content = Earnings from a source with an AdSense advert code (i.e. a website)
Although YouTube aims to do this to offer a simpler experience for partners to view their earnings, one commenter on the blog post thought otherwise:
We’ve reached out to YouTube to address the above concern and will update this post when we hear back. However, a very credible source has told us that the new calculation is a more accurate one — if there were discrepancies before, there won’t be now.
What do you think of the change? Will it simplify earnings reporting for all partners on YouTube? Give your thoughts in the comments below.