Internet entertainment firm Alloy Digital is expanding its brand by acquiring content syndication network Digital Broadcasting Group, the company said today.
The acquisition will combine Digital Broadcasting Group’s video syndication footprint of 2,600 publishers and Alloy Digital’s vast digital distribution network, which includes brands like Smosh and Clevver Media. The combined companies will have nearly 80 million unique monthly viewers between them throughout multiple platforms, according to ComScore Video Metrix.
Alloy Digital’s purchase of Digital Broadcasting Group will also bring the company’s content production, marketing, talent management, content distribution and social media outreach under one roof.
In a statement, Alloy Digital CEO Matt Diamond said: “This acquisition instantly creates a powerhouse modern media company, building on a platform agnostic content and distribution model that reflects the rapid pace of change in consumer media consumption.”
Starting with its purchase of the world’s most subscribed YouTube channel Smosh in July 2011, Alloy Digital has grown its YouTube network with its subsequent purchase of Clevver Media, which includes the entertainment news channel ClevverTV, in June 2012.
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