The two biggest difficulties in creating and promoting your music on YouTube is getting people to watch your videos and then earning revenue for those views. YouTube’s Artist & Label Relations director Margaret Gregory and Music Partnerships Manager Scott Sellwood made it simple for artists to understand the video-sharing site during their ASCAP seminar “Optimizing YouTube and Maximizing Your Impact” on Thursday.
Sellwood said to the hundreds in attendance that YouTube has made it easier for musicians to claim their content as their own and earn revenue from their works through the Partner program. He cited the recent phenomenon of Baauer’s “Harlem Shake” as a way for Partners to capitalize on the popularity of a song in order to attract revenue. When they make a claim for the videos, they can either do nothing about it, have the video taken down or monetize the content. If one or more people claim the video, the most conservative policy wins.
Besides monetizing content, the speakers also talked about getting fans involved on creators’ YouTube. In order for people to find a video, Gregory said that content creators should make sure that metadata for each video should be as descriptive as possible in order to improve its searchability. Fan interaction and watchability is also important, and Gregory encourages collaborations and cross-promotions with other YouTube creators to improve the likelihood of your channel getting more views as well as using social media to promote your latest videos.
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