Comedy Central is stepping outside the cable box and into your Twitter and Vine feeds. The cable channel is launching its first comedy festival that uses the microblogging site as well as its relatively new six-second video-sharing app.
The New York Times reported that #ComedyFest will take place over five days starting April 29, where comedians will tweet jokes and post short videos using the same hashtag. Some of the events scheduled for #ComedyFest will include its only in-person, star-studded panel with Mel Brooks, Rob Reiner and Judd Apatow at the Paley Center for Media in Los Angeles. In this panel, Reiner and Apatow will try to convince comedy legend Brooks to join Twitter.
Other events at #ComedyFest include a “Vine Dining” party on April 30, where comedians will share stories in six-second clips using Twitter’s video-sharing app.
#ComedyFest is part of Comedy Central’s efforts to connect with its fans outside its cable channel, which is known for shows like “South Park,” “Futurama” and “Workaholics.” Next month, Comedy Central is slated to launch a free, ad-supported app called “CC: Stand-Up,” which brings the best of the channel’s stand-up shows on smartphones and tablets.
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