Pack up your passports, your YouTube heartthrobs are heading to Singapore.
Just announced yesterday, YouTube’s leading gentlemen David Choi, Ryan Higa and Joseph Vincent are some of the popular YouTube personalities set to perform in Singapore for the Digital and Music Matters (DMM) festival. The festival will run from May 20th to May 25th and will open the first two days with YouTube Fanfest, an event to highlight the growing talent working in the social media space.
Described as “TED talks meets SXSW,” the DMM festival brings entertainers, managers and producers from all forms of media under one roof giving attendees interactive workshops, panels and a one day music academy. In past years the festival has hosted an array of speakers and talent including Jason Mraz, Imogen Heap, Jamie Cullum, the president of Sony Network Entertainment Tim Schaff, Spotify’s CEO Daniel Ek and Lady Gaga’s Manager Troy Carter.
While 2013 will mark the 8th year the festival has been hosted, this is the first year a section of the event will be dedicated specifically to YouTube. The opening two days will include performances and talks with YouTubers including Martina and Simon of Eat Your Kimchi, Chester See, Hikakin, Malaysian musician Namewee, automotive vloggers Mighty Car Mods and electropop singer Little Boots.
“These YouTube stars – it’s not just people uploading a video that goes viral,” said DMM president Jasper Donat about the YouTube Fanfest event. “These are normal people, incredibly talented people who are now creating their own channels, curating their own content, building and connecting with their own fanbases. They are the new stars.”
You should also check out: