Dove’s ‘Real Beauty Sketches’ Viral Video Shows How Women Actually See Themselves

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12:08 pm April 16, 2013
Posted on... 12:08 pm April 16, 2013
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Dove has been touting “Real Beauty” for the past 10 years now, not only to increase sales for its wide range of soaps and lotions, but also to change how women think about their about their own beauty.

They’ve used real women as part of their billboard campaigns and more recently tricked graphic designers into downloading a Photoshop action that supposedly added a skin glow to the sample image, but actually un-Photoshopped the photos.

For Dove’s latest “Real Beauty” YouTube experiment, they hired Gil Zamora, an FBI-trained forensic artist, to sketch women based on how they described themselves. But the women don’t know that Zamora also created another sketch based on what their friends think they look like. See how the women react to the two completely different sketches of themselves in Dove’s latest viral video above.

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By Ed Carrasco

Ed Carrasco has been in the journalism field for nearly a decade. Some of his photographs/articles have been featured in publications such as the Guardian, LA Weekly, OC Weekly, the Fullertonian, Cerritos-Artesia Patch and Orange Coast Magazine. He graduated with a bachelor’s degree in English from UCLA and a master’s degree in Journalism from Kingston University in the United Kingdom.

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