Eric Schwartz: Serving Up Rap Parodies Since MySpace [YouTube NextUp Creator Profile Series]

How has the parody game changed since your Myspace days? Is it really that easy to listen to a song, make a parody and post it on YouTube?

There are definitely TONS more people making parodies now. I think that’s good for me because people recognize me as someone with a lot of experience. In fact, during the last NextUp Creator Camp, CNN contacted me to interview about the Grammys. The story was about how parodies actually effect the longevity of the original songs they spoof. So, I’d say the parody market is pretty healthy.

As far as ease of creation, it’s as easy or hard as you make it. Some songs roll right off the tongue, while others require late-night slaps across the face with a hot coffee pot. Even if I try to do something easy, it usually turns out harder than I thought because I want to blow people away every time.

How has your Jewish identity formed your comedy routines?

I’ve been known to make a Jewish joke or two. Our culture teaches us not to take ourselves too seriously, but to take what your parents say way too seriously.

About the piece:

Out of YouTube’s thousands of creator channels, 30 promising creators are picked every season to participate in the YouTube NextUp Creator program — a sort of Hogwarts Academy for the very best of the YouTube best. They spend a week training at the YouTube Creator Space in Los Angeles, attending seminars, learning advanced filming techniques and interacting with some of the YouTube greats. In short, it’s a pretty cool honor. Since YouTube thinks they’re worthy, NMR thinks you should know about them.

So we’re featuring the Winter 2013 class of Nextup participants — 2 a day for the next 15 days. Learn about these fresh faces, love their content and then subscribe to their channels, because these are the next generation of YouTube innovators.

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