Facebook is Sucking With Teens … What the Kids Really Want is … 4chan?

Facebook needs Doc Brown and his time machine, because their future might just be in trouble.


While the social media company still ranks number one with teens (33 percent of them reported it was their primary go-to site), Facebook is dropping from its stranglehold on social media of just a couple years ago. While it is still seen as important by teens, it is no longer seen as the most important website — especially as Instagram and Twitter are showing strong numbers heading into the summer quarter. But even those companies are showing decline as the teen marketplace gets more competitive.

YouTube is positioning itself to become the number one choice amongst teens as a destination, but even then, only because, according to research firm Piper Jaffray, they are declining in numbers at a slower rate than the other social media companies. So what gives?

Well, according to Piper Jaffray, it’s new social media websites like Wanelo, Vine, Snapchat and Kik (in that order) that are intriguing Generation C. Also, 53 percent of female teens and 52 percent of male teens say that social media influences their purchases, and only recently did they start preferring The Cheesecake Factory over Chilis. So, in short, kids don’t know what the hell they want. Included is a graph that shows the breakdowns of their social media preferences — in short, it says that Facebook is down 9 percent amongst teens from Fall 2012 ‘til now. In another couple of years, I would normally expect the social media landscape to be completely different companies altogether.

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But then, out of the ethers, emerges an aged dinosaur of social media (relatively-speaking, of course) that is somehow a dark horse moving up from behind — 4chan. Yup, turns out the youngsters like racial epithets, photos of mangled vaginas and hacker lingo apparently. And as NMR positions itself as the voice of what is hip, young and modern, I’ve just got to say: Welcome, /b/tards!

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