NMR friends Cassey Ho and John Basedow are two of the dozens of nominees competing for the #SocialFitness prize at the Shorty Awards, which honors the fitness experts who have helped inspire social media followers to make good decisions for their physical health.
Even though fans can vote for their favorite nominee, a jury of six prominent health icons will determine the winner based on their total nominations, their Twitter impact and their social media innovation. The panel consists of comedian Nick Cannon, beach volleyball Olympic Gold medalist Kerri Walsh Jennings, Women’s Health magazine editor-in-chief Michelle Promaulayko, fitness author Bill Phillips, CNN contributor Dr. Sanjay Gupta and talk show host Dr. Oz.
The criteria for nominees are as follows: “The ideal #SocialFitness award nominee uses Twitter, Facebook, YouTube, Pinterest, or the social web to motivate others to champion health by taking actions like sharing milestones, healthful recipes, safe weight-loss strategies, exercise tips and motivational support from friends and followers.”
Ho, who vlogs fitness exercises under the Blogilates YouTube channel and tweets her fans about her latest blog posts and other fitness tips, said she is grateful for the nomination and thanked her POPsters for making her nomination possible.
She said: “My fans are everything. They are the reason why I got the nomination and why Blogilates is even alive! We have a strong community of women looking to get fit and healthy all over the world – and those bonds can make anything happen!”
While Ho emphasizes her strong fanbase, Basedow attributes his social media success to reaching out to people on social media who are otherwise turned off by fitness. Besides his “Fitness Made Simple” exercise and nutrition program, Basedow has branched to social media entertainment with his live weekly YouTube series “New Media Stew” and as a recurring guest on the Sirius XM talk show “Covino & Rich.”
He said about his social media outreach to NMR: “I try to say [on social media] ‘Look, you can have the body you want, you can have the health you want, you can avoid future health problems but you can also have all the time to do everything else you want. You don’t have to live in the gym and you don’t have to count calories. I think this message resonates with people who are otherwise turned off by fitness.”
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