FremantleMedia’s The Pet Collective channel is bolting from its agreement with YouTube and partnering with rival Blip, where it will have first-run distribution right as well as be the channel’s exclusive ad-sales agent, Variety reported.
The deal doesn’t mean that the channel, which has live pet cams as well as original series, will pull out of YouTube completely but rather that newer content and exclusive content will be on Blip first. The Pet Collective was one of the dozens of channels that were part of YouTube’s $100 million original channel initiative.
FremantleMedia North America head Thom Beers told Variety: “We want to work in a partnership with someone we believe has our best interests at stake. The whole world doesn’t have to be on YouTube. I like what Blip offered us — you feel a little bit more special and important to them.”
The Pet Collective will debut on Blip.com and its partners starting in May, and content will exclusively stream on Blip between two weeks and a month.
Blip’s CEO Kelly Day added that the deal could open the possibility of “a super multi-channel network” devoted to pet content in the future. This would mean collaboration with FremantleMedia and other production companies.
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