FremantleMedia Launches Two Web Comedy Series, Seeks Expansion Into Digital Media

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FremantleMedia, the minds behind many well-known television shows worldwide such as “American Idol,” “The Price Is Right” and “The X Factor,” is poised to expand its presence in digital formats such as YouTube, the company said during the annual MIPTV programming market conference in Cannes, France.

DigitalTVEurope.com covered FremantleMedia CEO Cecile Frot-Coutaz’s conference speech and she said that the company is looking to buy companies already in the digital market as well as launch more programming in that field.

She said: “In today’s market, digital, brands and sponsorship are integral to how we make shows and to the development process – the next big programming franchise is likely to have some digital element baked into it.”

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FremantleMedia also announced at the conference the first two web comedy series under its partnership with Vuguru, the web video production company founded by former Disney boss Michael Eisner. WorldScreen.com reports that one of the new series, “Hollywood Help,” is created by “Curb Your Enthusiasm” star Cheryl Hines and focuses on a struggling actor finding his break in Hollywood. The other comedy series announced at MIPTV is “Fetching,” created by “Gossip Girl” producer and writer Amy B. Harris.

David Ellender, CEO of FremantleMedia International and Kids & Family Content, told WorldScreen.com said that it is essential that the company offers “flexible, adaptable content” to its buyers throughout many platforms, including online video.

He added: “It has to be good content—viewers are not only consuming differently but they’re very savvy and won’t settle for less just because they’re on non-traditional platforms. Vuguru is proving that great content and great talent is increasingly coming from multiplatform studios.”

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