My Damn Channel is partnering up with fledgling YouTube rival Blip. The two companies announced today a sales and production partnership that will see four of My Damn Channel’s web series produced exclusively for Blip.com and its partners.
The four series —“Wainy Days,” “Daddy Knows Best” and two unnamed series currently in development — will premiere simultaneously on Blip and the My Damn Channel website. The deal doesn’t mean that it’s pulling out of YouTube at all; the exclusive content for Blip.com will appear on YouTube after a 30-day period.
My Damn Channel founder and CEO Rob Barnett said in a statement: “Blip has a large, loyal audience plus a great management and sales team. Our new partnership brings the best of our original comedy series to more fans and brands. The past 12 months have been groundbreaking for premium original programming and we love that more majors like YouTube, MSN Entertainment and Blip are backing us to produce original comedy with great talent.”
The partnership will also see My Damn Channel and Blip help each other work with brands to target an audience of 18-34 year olds across both networks.
Besides its strategic partnership with Blip, My Damn Channel announced that it is launching a new series featuring actress and comedian Maria Bamford called “Ask My Mom!” In the web series, Bamford plays both herself as well as her mother as they both dish out “advice on love, life, parenting, religion and how to upload your Weight Watcher points to the Cloud.”
Blip has been attracting the interest of some prominent production companies and multi-channel networks of late. Earlier this week, FremantleMedia announced that it will work with Blip to premiere first-run episodes on its Pet Collective channel.
For more information on Blip, check out: