Is Netflix’s expansion into creating its own original programming paying off? The company announced that it added 2 million subscribers in the United States in the first quarter of this year and now boasts around 29.17 million subscribers.
In a statement to investors, Netflix said that improvements in customer service, content delivery and its foray into original programming has boosted the number of subscribers: “All of these improvements contribute to higher member satisfaction, which we see in higher year-over-year levels for members’ likelihood to recommend our service.”
Bloomberg reports that Netflix’s subscriber boost has helped the company cruise past HBO, which currently has 28.7 million subscribers. Netflix CEO Reed Hastings told Bloomberg his company is “working really hard to make the best service” possible and cited positive numbers for its global operations.
He said: “To grow by 3 million subscribers globally in one quarter is just phenomenal. People want click-and-watch Internet video.”
As far as Netflix’s original series goes, the letter to investors stated that the launch of the political drama “House of Cards” had a “halo effect” on its service and anticipates more growth on that front.
The letter adds: “Long term, we believe the value of our Original series in driving acquisition and retention improvements will be borne out as we add more seasons of already popular shows like House of Cards and further series.”
Besides touting “House of Cards,” Netflix has already released the first season of Eli Roth’s horror series “Hemlock Grove” and will release the long-anticipated fourth season of “Arrested Development” May 26. Netflix is also collaborating with the Wachowski siblings for a new Sci-Fi thriller “Sense8” scheduled for release next year.
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