Evelina Barry: Making High Fashion Doable For Everyone [YouTube NextUp Creator Profile Series]


Evelina Barry fell into the world of YouTube by accident. Having moved from her home in Orange County, California to a small town in North Carolina, Evelina began creating content as a way to make friends with other people who were interested in beauty and fashion. Now three years later and back home in Southern California, Evelina’s channel has gone from being a hobby to becoming a full-time career with a channel that has nearly 250 thousand subscribers.

A self-professed dreamer and lover of tomato juice, Evelina is using her channel to bring soul and positivity to the world of fashion. Obsessed with everything fashion, her videos include impressive DIY projects (such as how to make a fox sweater), hair and makeup tutorials, and styling videos to create runway looks on any budget. Slim with long blonde hair and a slight Eastern European accent, Evelina pulls off the “I just threw this on and it somehow looks fabulous” look that we all strive so hard to achieve. But beyond the surface level of just being a beauty guru, Evelina hopes her channel inspires others to be true to themselves and find their own personal styles within the ever-changing world of fashion.

When and why did you start your channel, and how it has grown since its founding?

Evelina Barry: My channel is my fashion diary where I share my styling tips, DIYs and short fashion films. I actually got started on YouTube because I felt very lonely after my husband Daniel and I moved from Orange County, CA to a small town in South Carolina. I started making YouTube videos to make internet friends, and quite frankly, I was just curious if people would find me interesting. Along the way Daniel got involved into the whole YouTube thing, which worked out quite well since he’s very passionate about filmmaking and editing, while I love fashion and visual expression. It’s quite amazing to see how it progressed and grew through the past two years. YouTube, along with my jewelry company, is my full-time job.

Your lifestyle blog takes viewers through videos on fashion, DIY and beauty. What are some of your beauty secrets?

I swear by natural oil hair masks like coconut, jojoba and argan oil: gives your hair a beautiful shine while maintains health. I also try to eat healthy, which is probably the best beauty tip I can give to anyone who wants great skin, luscious hair and strong nails.

What is a fashion trend that you look back on and think, “Oh man what was I thinking?”

I had this incredibly ugly clown looking throw jacket with puffy sleeves and large hot pink buttons. I thought I was Elle Woods.

What are your 2013 style resolutions?

I actually made a whole video about that and surprisingly have been consistently working on reaching those goals. I just didn’t want to get to the New Year’s again and be like, oops. A few of the main ones was to stop buying things just because they’re on sale and actually invest in fewer pieces that I absolutely love. Another one was to get my disaster of a closet organized, which I did. And lastly, to start wearing more bold prints on my pants, speaking of which I just bought a pair of checkered pants. Check! (no pun intended)

Which celebrity’s closet would you love to raid, and which hot mess celebrity would you just want to restyle?

That would definitely be Blake Lively; her style has that European glam touch. It’s hard to say whose style needs refining since fashion is so subjective. What means avant garde self expression to you might mean complete disaster to someone else. I’m not a huge fan of the whole Nicki Minaj style, but then again she’s a modern day genius, so who I am to say anything?

Who is your biggest style inspiration?

I like everyday people and street style bloggers. I am currently obsessed with Sincerely Jules; she is a fashion blogger.

If you were stuck on an island and you could bring one thing, what would it be? (sorry no humans allowed)

Assuming I can’t charge any of my electronic devices, a blanket. I picture it being very cold at night.

What is something that terrifies you?

Snakes. Even if they’re just randomly on TV I have to switch the channels really fast because I get goose bumps.

If you could grab a cocktail with one person dead or alive who would it be?

The answer to this question would probably be different every week for me, but right now it’s Karl Lagerfeld; this man is a genius and he loves cats.

What do you hope viewers get from watching your channel?

Such a great question! My goal is to inspire people to develop a passion for personal style and self expression through fashion. I also like to learn how to make expensive runway pieces, then teach my audience how to recreate them. Most importantly I want them to feel like they’re part of a community that have the same inside jokes. I call them my Barries.

Why did you decide to apply for the NextUp program, and what have you learned along the way?

I have been applying for the NextUp program ever since it came out. I saw a huge opportunity for growth and production education, and that’s exactly what has been happening since we won. I mean we had Ted Schilowitz (the cofounder of RED)  teach us how to use the RED cameras. The most unexpected part was actually the incredible friendships we made with other YouTubers with completely different content than our channel. It’s been an incredible experience so far. 

When and what makes you feel most beautiful?

Knowing who I am as a person no matter what I am wearing or how my hair or makeup is looking that day really helps me stay focused and not get insecure. I think when you obsess over how you look too much that’s when feeling beautiful becomes very conditional. Knowing who I am and what my worth is despite how I look is what makes me feel beautiful. Oh, and a good hair day — that definitely helps.

About the piece:

Out of YouTube’s thousands of creator channels, 30 promising creators are picked every season to participate in the YouTube NextUp Creator program — a sort of Hogwarts Academy for the very best of the YouTube best. They spend a week training at the YouTube Creator Space in Los Angeles, attending seminars, learning advanced filming techniques and interacting with some of the YouTube greats. In short, it’s a pretty cool honor. Since YouTube thinks they’re worthy, NMR thinks you should know about them.

So we’re featuring the Winter 2013 class of Nextup participants — 2 a day for the next 15 days. Learn about these fresh faces, love their content and then subscribe to their channels, because these are the next generation of YouTube innovators.

Follow Evelina:

YouTube: http://www.youtube.com/user/Evelinicutza

Twitter: https://twitter.com/EvelinaBarry

Website: http://evelinabarry.com/

Instagram: http://instagram.com/evelinabarry/

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