Shorty Awards Were Last Night And NMR Has Full List of Winners!

The Shorty Awards were last night, party people! And, naturally, NMR has got the goods on all the winners and all the winners who didn’t actually win (there are no losers when you are nominated for a Shorty!).

As expected, it was a stylish and reasonably quick affair (what with winners brilliantly being limited to the Twitter-length 140 character acceptance speeches), and the usual collective of “hip” celebrities won out, including Justin Bieber, Selena Gomez (ooh, draaa-ma!) and One Direction. But some NMR friends won as well, including Cassey Ho, ASAPScience and John Green. So all in all, it was a pretty damn good night for social media. Hell, 1.8 million texts were sent out last night regarding the event (probably most of them by Twitter themselves, who won Best App).

But enough of me jawing, here is the big list of winners for you to peruse and wonder if your name will one day be amongst the elites. Dare to dream, child, dare to dream (Jeff extends his fist in quiet salute).

 

 

The Complete List of Winners (alphabetically by category):

#Activism: AgainstSuicide (@AgainstSuicide)
#Actor: Misha Collins (@MishaCollins)
#Actress (tie): Tara Strong (@TaraStrong); Selena Gomez (@SelenaGomez)
Animated GIF of the Year presented by A&E’s Duck Dynasty: Jamie Beck and Kevin Burg: Kiss Me in Paris – Source: Ann Street Studio
#Apps: Twitter (@Twitter)
#Author: John Green (@RealJohnGreen)
#Band: One Direction (@OneDirection)
#BNCollege Award presented by Barnes & Noble College: WVU Mountaineers (@WestVirginiaU)
#Brazil: Dilma Bolada (@Dilmabr)
#Canada: MattG124 (@MattG124)
#Celebrity: Justin Bieber (@JustinBieber)
#CelebrityFashion (tie): Sophia Abrahao (@SophiaAbrahao); Selena Gomez (@SelenaGomez)
Charity presented by New York Life: Random Acts (@TheRandomActOrg)
#Comedian: Rafinha Bastos (@RafinhaBastos)
#FakeAccount: Prince Charles (@Charles_HRH)
#Fansite: Sherlockology (@Sherlockology) and 1D Updates (@1Dneews)
#Food (tie): Rosanna Pansino (@RosannaPansino); The Kitchenista (@MissAngelaDavis)
#Foursquare Mayor of the Year: Curiosity Rover (@MarsCuriosity)
#Gaming (tie): Monark (@RandonsPlays); PieDiePew (@PewDiePie)
#GIF Maker (tie): T. Kyle MacMahon (@TKyleMac); Ryan Broderick (@RyanPBroderick)
#Government: NASA (@NASA)
#Ireland (tie): Niall Horan (@NiallOfficial); BriBry (@BriBryOnTour)
#Journalist Award presented by Muck Rack: Tim Pool (@Timcast)
#Museum: Emily Graslie (@Ehmee)
#Music (tie): Demetria Lovato (@DDLovato); aoi (@Official_aoi)
#NonHuman: SarcasticRover (@SarcasticRover)
#Photography (tie): Mike Lerner (@MikeTakesStills); Jenna Pope (@BatmanWI)
Quora Answer of the Year: Kenyatta Leal
Real-Time Photo of the Year: Hurricane Sandy – Benjamin Lowy
#Science (tie): Chris Hadfield (@Cmdr_Hadfield); AsapSCIENCE (@AsapSCIENCE)
#Singer: Greyson Chance (@GreysonChance)
#WebShow: Bravest Warriors (@BravestWarriors)
#SocialFitness Award presented by Health. Join In.: Cassey Ho (@Blogilates)
#SportsTeam: Pittsburgh Steelers (@Steelers)
#KeepGoodGoing Award presented by New York Life: Kathy Zucker (@KathyZucker)
#Parenting: Carlos Pena (@CarlosPenaSr)
#SmallBusiness Award presented by Cox BLUE: Jawbreaking (@ShopJawbreaking)
Tumblr of the Year: Texts from Hillary
#TVShow: Pretty Little Liars (@ABCFpll)
#UK: Charlie McDonnell (@coollike)
#VideoBlogger: PC Siqueira (@pecesiqueira)
#YouTubeStar: Cauê Moura (@CaueMoura)

 

 

Industry Winners (alphabetically by category):

Best Use of Social Media for News: CNN Worldwide – Election 2012: CNN Worldwide Won the Social Media Battle
Best Overall Brand Presence on Instagram: National Geographic – In the Field with National Geographic
Best Viral Campaign: Old Spice – Old Spice Muscle Music
Best Branded YouTube Channel: TED – TED Conferences LLC
Best Use of Video in a Social Media Campaign: Maybelline – TopChicret – Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World
Best Overall Brand Presence on Twitter: Comedy Central – @TheDailyShow
Best Overall Brand Presence on Tumblr: Comedy Central – The Daily Show Election Center on Tumblr
Best Use of Social Media for Auto Industry: Dodge – Dodge Dart Registry
Best Use of Animated GIFs: Wilson Sporting Goods Co. – Where Football is Born
Best Use of Social Media In Real Life (IRL): Temple University – “Temple Made” Campaign
Best Social Media Agency – Large (over 100): 360i
Best Overall Brand Presence on Facebook: Maybelline – New York Digital Strategy 2012
Best Use of Social Media for Customer Service: SquareTrade, Inc
Best Use of Game Mechanics (Gamification) in a Social Media Campaign: USA Network – Suits Recruits
Best Use of Facebook Advertising: Chengdu Municipal Government and Chengdu Panda Base – PandaQuest: Be the Next Chengdu Pambassador
Best Use of a Mobile App in a Campaign: Turner Entertainment Networks – CONAN Sync App – it’s techno-magic
Best Overall Brand Presence on Pinterest: Birchbox
Best Use of Social Media for Financial Services: Citi – Citi’s Connect: Professional Women’s Network on LinkedIn
Best Use of Social Media for a Consumer Brand: Food Lion – Food Lion’s Operation Grocery Drop
Best Use of Twitter in a Campaign: The CW – Live Twitter Feed in a Magazine
Best Use of Facebook in a Campaign: Chengdu Municipal Government and Chengdu Panda Base – PandaQuest: Be the Next Chengdu Pambassador
Best Use of Social Media for Fashion: Banana Republic – Banana Republic In Flight Fashion Show
Best Use of Social Media for Sports: Nike – Nike #maketherules
Best Fortune 500 Brand on Social Media: Pepsi – Pepsi: Live For Now
Best Location-Based Marketing: VH1 – Save The Music Foursquare Partnership
Best Use of a Hashtag on Twitter: Nike – CountonKobe
Best Social Media Campaign for Film: Universal Pictures – Ted
Best Social Media Manager Award presented by Unmetric: Bravo – Andy Cohen for WWHL
Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account: Maker’s Mark – #CocktailParty2012
Best Use of Social Media for Retail or E-Commerce: Chobani – Nothing But Good, One Fan at a Time
Best Social Media Agency – Small (1 -20): neoco
Best Social Media Agency – Mid-Sized (21 – 100) (three-way tie): Deep Focus; Suite Spot – JetBlue Getaways Presents, “Get Away With It!”; Carrot Creative
Best Celebrity Campaign on Social Media: Intel – David Blaine’s ELECTRIFIED
Best Social Media Presence of a CEO: Deep Focus – Ian Schafer
Best Use of Social Media for Television: Beam Inc. – Skinnygirl Cocktails #WinningTheOscars
Best Use of Social Media for Television: ABC Family – Pretty Little Liars #TheBetrAyal campaign
Best Integration of Social Media with Live Television: Fox News Digital – Fox News Election Night 2012
Best Integration of Social Media with Live Television: Bravo – Play Live on Watch What Happens Live
Best Use of Social Media for Video Games: neoco / 2K – Borderlands 2: A Work Of Art
Best Use of Social Media for the London 2012 Olympics: Nike – Nike Greatness
Best Use of Social Media For Music: Intel and MTV Iggy – Intel Presents The Music Experiment Powered By MTV Iggy
Best Use of Social Media For Music: Spotify and OMD – Music Apps Hack Weekend

Comments are closed.